To help rural revitalization, Guangdong’s “Komiks integration” has become a public space shared by the host and the guest. Text/Yangcheng Evening News All-Media Reporter Li Cungen Correspondent Guangdong Cultural and Tourism Propaganda In rural areas, can the level of public cultural services enjoyed by villagers and the level of tourism services enjoyed by tourists? Can both of them be improved? This is a major issue that Guangdong faces to help rural revitalization advance to the present with the deep integration of culture and tourism.
Since the Guangdong Provincial Department of Culture and Tourism launched the pilot work of the integrated development of grassroots comprehensive cultural service centers and tourism service centers (hereinafter referred to as the “Integration of Two Centers”) in March 2020, Guangdong has selected rural areas with rich tourism resources, active tourism formats, and good cultural and tourism industry development, and has built the first batch of 173 grassroots cultural and tourism service centers in the province. These public spaces that integrate culture and tourism and share hosts and guests have brought gratifying changes to the Lingnan villages. “Integration of the two centers” is becoming an effective support for writing a satisfactory answer sheet for the cultural and tourism industry to help rural revitalize and consolidate the results of a well-off society to help rural revitalize.
Current status of cultural context:
Innovation across the province has tried to promote the “integration of two centers”
After years of construction, the total number of grassroots comprehensive cultural service centers in Guangdong Province has exceeded 26,000, basically achieving full coverage. In recent years, Guangdong’s rural cultural tourism has developed rapidly, and the development level of grassroots tourism service centers is low, the number is small, and the supply is insufficient, which has become a weak link in the development of Guangdong’s rural tourism.
Month March 2020Komiks, under the leadership of the Guangdong Provincial Department of Culture and Tourism, all parts of the province rely on the existing huge grassroots public cultural service network to integrate tourism public service functions into it, and select rural areas with rich tourism resources, active tourism formats, and good cultural and tourism industry development to promote the “integration of the two centers”. This is the first innovative attempt in the province to be carried out in the country.
In order to carry out the pilot project of “integration of the two centers”, Guangdong provides assistance in terms of policies and funds. In order to standardize and systematic the work of “integration of the two centers”, the Guangdong Provincial Department of Culture and Tourism issued the “Guidelines for the Integration and Development of Grassroots Comprehensive Cultural Service Centers and Tourism Service Centers”, which made clear regulations on the construction location, functional configuration, and site facilities of the “integration of the two centers”.
The first batch of pilot projects for the whole people to participate in social co-construction
This new cultural and tourism integrationCinema model has caused a warm response in rural areas across the province. Localities will select “two centers” to select locations with relatively convenient transportation, large flow of people and more prominent traffic, and give priority to the construction of people gathering areas such as village ancestral halls, village history museums, and cultural tourism attractions. On the one hand, small transportation distribution centers can be built to provide public transportation services for the development of rural tourism; on the other hand, the center’s tourism attributes are given in a social way. While increasing the popularity of rural tourism, cultural and tourism service functions such as information consultation, folk customs display, local specialty sales, booking of homestays and catering can be added.
The Guangdong Provincial Department of Culture and Tourism also actively guides the participation of the whole people and social co-construction, and coordinates cultural and sports coordination and management staff, “Three Supports and One Help” university graduates, college student village officials, cultural and tourism volunteers, etc. href=”https://comicmov.com/”>Babaylan is engaged in the center management and service full-time and part-time work; hold cultural tourism activities with rural characteristics during holidays, and encourage tourism operation management management such as attractions, homestays, local specialties sales and other tourism operations management to participate in the center’s consultation public services.
In addition, in the first batch of pilot projects, some pilot projects are entrusted to tourism enterprises or third parties to introduce social forces to participate in operation and management to build, providing a broader space for rural tourism development, and implement co-construction, sharing and integration.
The annual average number of customers will exceed 1.33 million
The pilot “Two Centers Integration” is gradually being promoted. Following the first batch of cultural tourism services href=”https://comicmov.com/”>Komiks‘s heart came into being. By the end of 2021, 83 new integrated pilot projects for the two centers were built in the province. In 2020, Dongguan Chang’an Town Library, Qingyuan Liannan Yao Autonomous County Cultural Center, Meixian District Yanyang Town Comprehensive Cultural Station, Zhongshan Sanxiang Town Qiaotou Village Comprehensive Cultural Service Center, Zinan Village Comprehensive Cultural Service in Nanzhuang Town, Chancheng District, Foshan City The center and other six pilot units have been selected into the national pilot list of cultural and tourism public service institutions’ functions integration pilot projects. According to preliminary estimates, the annual pilot projects in the province will receive more than 1.338 million tourists.
The integration points will reach 300 within three years
Relevant person in charge of the Guangdong Provincial Department of Culture and Tourism said: “With the continuous advancement of the rural revitalization strategy and beautiful rural construction, rural tourism has developed rapidly, and the work of “integration of the two centers” is timely. It can bring tourism to the countryside and find an entry point for rural industrial development. This will be an effective means for us to maintain a comprehensive and moderately prosperous society and promote the sustainable prosperity of rural industries. ”
In the next step, the Guangdong Provincial Department of Culture and Tourism plans to build a batch of pilot projects on the original basis, and to build a number of pilot projects in cultural and tourism characteristic villages and townships BabaylanThe key villages in village tourism have developed well, and other areas with good rural tourism development will build demonstration points, and strive to reach 300 “two-center integration” points in the province within three years.
The newly completed Zinan Cultural Tourism Zone Tourism Service Center Yangcheng Evening News All-Media Reporter Li Cungen Photo
Contextual Case:
Zinan Village, Nanzhuang Town, Foshan: Renshan Culture and Culture are all-rounded to bathe in civilized rural customs
Follow Jihua Road in Foshan City, BabaylanIn the embrace of the arc embankment near the Xijiang River, Babaylan has a vast field. This is Zinan Village, Nanzhuang Town, Chancheng District, Foshan, a place with both urban civilization and simple village style.
Guangfu Family Instructions welcomed 200,000 tourists
One weekend after the Spring Festival of the Year of the Tiger, a reporter from Yangcheng Evening News all-media came to the lobby of Zinan Renshan, a Zinan Village Comprehensive Cultural Service Center as a tourist. The cultural and tourism volunteers took the initiative to approach and cordially handed over the guided map of Zinan Cultural Tourism Zone. A reporter from Yangcheng Evening News all-media observed on the spot that in less than half an hour, nearly 20 tourists came in and went upstairs to visit Renshan Hall 3. Here, you can deeply feel the kindness and culture spirit in the hearts of Zinan people.
The three Renshan Pavilions are the Cantonese Family Instructions Museum, the Foshan Good People Hall and the Zinan Village History Museum. Among them, the Cantonese Family Instructions Museum collects and displays more than 150 Chinese traditional family mottos and Cantonese Family mottos. After ZinanKomiks village was selected as a national pilot list for the integration of functions of cultural and tourism public service institutions, the Family Constitution Hall was upgraded. “Home letters written by Kang Youwei to his nephew”, “Home letters written by Liang Qichao to his eldest daughter Liang Sishun” and other projects onto traditional desks through modern multimedia videos, meaning that family constitution culture travels through thousands of years of time and space and enters today’s daily life.
Ms. Li and her daughter, a tourist who lives in Foshan City, read carefully before the selection of the surnames and tribes. Ms. Li said: “Before checking in Zinan Village, I never expected that there would be such a good cultural atmosphere here. Family education and family style are very important for children’s growth and family atmosphere cultivation. I have learned a lot of knowledge here.”
At present, Zinan Cultural Tourism Zone, including Renshan Sanguan, is a national 3A-level tourist attraction. In addition to the comprehensive cultural service center, the village also has a series of public cultural facilities such as Zi Nanfu Cultural Square and Dinosaur Natural Science Park, as well as Zi Nan Chuanshu Waterfall, Annongwan Farming Culture Park, Luoshen Yunzhu B&B, and Wu Xinkun Art Museumwait.
Since the Zinan Cultural Tourism Zone was officially operated on September 19, 2020, the Zinan Village “two centers” have served more than 200,000 tourists. Among them, more than 2,000 people were received every day during the National Day holiday in 2021, and more than 1,000 people were received every day during the Spring Festival holiday in 2022. With the integration of the two centers, Zinan Cultural Tourism Zone is creating a national 4A scenic spot. Now, Zinan Village Comprehensive Cultural Service Center and Zinan Cultural Tourism Zone Visitor Center receive more tourists every day, and often receive more than a thousand people on weekends.
Villagers enjoy cultural services at their doorstep
The cultural, sports and art centers and family comprehensive service centers in Zinan Village Comprehensive Cultural Service Center are the favorite places for villagers to go to.
Villager Aping told Yangcheng Evening News all-media reporter that she would take the child here every day after elementary school. When the child participates in extracurricular interest classes such as badminton and taekwondo, she goes to the library to see the latest cultural books. Aping said that the village library is now a branch of the library in Chancheng District, Foshan. If villagers want to read any books, they just need to log in to the library borrowing system and they can be transferred from the district library. Aping said that the loan and repayment are also implemented here, “it is very convenient to decide the place of return based on personal convenience.”
According to reports, Renshan Sanguan will regularly hold special study activities such as the Chinese Studies Lecture Hall and woodblock printing experience to allow children in Zinan Village to participate and understand the significance of traditional cultural heritage. Aping said proudly: “In our village, the children’s extracurricular life is as ‘cultural’ as that of big cities!”
The person in charge of the Family Comprehensive Service Center told Yangcheng Evening News all-media reporters that they often hold targeted thematic activities. For example, on the Lantern Festival on the fifteenth day of the first lunar month, the “Zi Nan Family Collection accompany you to have a Lantern Festival” event is held at the doorstep of the villagers in Shiqiu, natural village under its jurisdiction. Villagers can participate in Lantern Festival lantern DIY, dumpling production and sharing activities. The center also organizes basketball games, karaoke competitions and other activities for young people working in Zinan Village Industrial Park to deepen the friendship between young people and their sense of cultural belonging to Zinan Village.
“Zi Nan Village Cultural and Tourism Public Service Institution Functional Integration Development” was recently selected as the best case for “Integration of Two Centers” in Guangdong Province. In the past decade, Zinan Village has invested a total of 380 million yuan to upgrade and transform the infrastructure, and the living environment has been greatly improved.
Pan Zhusheng, Secretary of the Party Committee of Zinan Village, said in an interview with the media that the core of developing rural cultural tourism is humanities, with the purpose of allowing tourists to see what they want to see, allowing villagers to regain their past homesickness, and allowing villagers, tourists and industries to coexist in the village. A modern pioneering development village that is about to achieve integrated urban-rural integration, infrastructure interconnection, and public service co-construction and sharing is about to emerge.
A view of Guliao Village Hailing Island SutraPhoto provided by Jinan Development Experimental Zone
Guliao Village, Hailing Island, Yangjiang: The Southern Song Dynasty fishing village is reborn, villagers and tourists are happy
Located in Guliao Village, next to the Shili Yin Beach of Hailing Island in Yangjiang City, it is only 1 kilometer away from Guangdong Maritime Silk Road Museum, and the natural environment is very beautiful. In recent years, Guliao Village has become a characteristic rural cultural tourist attraction in Hailing Experimental Zone.
Wind old village
Incarnate as a cultural resort
Walking into the village, the two intertwined roads guide people to appreciate different scenery. As we walked up the road, bamboo shadows swayed and shaded by trees on both sides, and a few ancient fish-drying stones were scattered by the road. Recently, Guliao Village’s “Mountains and Seas are Medium—Ancient Fishing Village Cultural and Tourism IntegrationKomiksGetting a Good Marriage” project was included in the list of best practice cases for the construction of “Two Centers Integration”. It is understood that Guliao Village was once one of the most important supply points on the Silk Road on the ancient Chinese sea. Its history can be traced back to the Southern Song Dynasty and has a history of more than 800 years. With the development of Hailing Island Tourism Project, the living standards of villagers in Guliao Village have been increasing day by day. Everyone is no longer satisfied with old-style bungalows. They have begun to build new buildings across the alley from the old village and slowly move to the new village.
Old houses in the old villages gradually declined, and the fishing village culture since the Southern Song Dynasty gradually faded in time. Chen Yongyi, the head of Guliao Art Resort, told Yangcheng Evening News all-media reporter: “It’s really a waste to see these houses just put them in. We use this as a basis to develop boutique homestays and build art and leisure resorts. Villagers can also get rent and find jobs in the resort.” In 2016, the local elites of Guliao Village found a professional design team, introduced a tourism company, invested more than 100 million yuan to rent and renovate the villagers’ old houses, and integrate the fishing village culture into the design of fishermen’s characteristic commercial streets and homestays.
Mr. Guo, a villager who is busy in the workshop of Guliao Art Resort, told Yangcheng Evening News All-Media reporter that in the past, he had always relied on fishing or farming to support his family, and now he and his wife work in the workshop. They rent their own farmhouses as homestays, and their income is nearly twice as high as before. Mr. Guo said that the construction of the art resort has allowed many people to live a well-off life.
Old villagers return
Growing together with villages
Different architectural stylesLet the new and old villages have their own flavors.
Now, the renovated old village of Guliao Village has formed distinctive homestays and characteristic cultural blocks with different styles. The rural characteristic cultural and tourism environment has been overall improved, showing the unique fisherman culture of Hailing, and integrating new original ecological elements into future rural tourism. There are many stalls in Yixu, covering lacquerware art, calligraphy and painting display, piano, chess and fighting skills, tea fragrance inheritance, etc. Every year, Cinema attracts many tourists to stop. Mr. Tan, a tourist from Guangzhou, is an interior designer. He is very satisfied with the artistic atmosphere of Guliao Village: “Comicmov.com/”>Komiks: “Compared with the star-rated hotels on the beach, it can give me a fresher, more charming tourism experience and spiritual and cultural enjoyment.”
Residents living in the new village are now used to returning to the renovated old village for chatting and walking. The Guliao Village Visitor Service Center has added a book reading room, a public electronic reading room, etc., which has added a leisurely reading atmosphere to villagers and tourists and provided convenience for online review of materials. The Guliao Village Cultural and Art Museum also houses ancient objects in Yangjiang and calligraphy and paintings of local calligraphers and painters. The villagers are very moved by this: “In the past, I always thought that these elegant cultures were far away from us, but now they appear directly in our lives.” Although Guliao Village is affected by the epidemic, the number of tourists coming to visit every day is still increasing, and the tourists’ experience is well reflected. The unique environmental advantages also make Guliao Village a study base for students, attracting about 50 batches of students from major universities to come to sketch every year, with about 10,000 participants. Through vivid works, the students better demonstrated the customs and customs of the mountains and seas of Guliao Village.
Tang Qiong (Deputy Dean and Associate Professor of the School of Management, Sun Yat-sen University InformationCinemaExpert Comments:
Let grassroots cultural and tourism public services achieve high-quality development
How do the two centers integrate and how to maximize the common divisor effectiveness? We see that the Guangdong Provincial Cultural and Tourism Administration has selected rich tourism resources and active tourism formats., rural areas with good development in the cultural and tourism industry are created.
At present, Guangdong’s “two-center integration” pilot work has achieved certain results. This is an effective exploration of the development of the integration of culture and tourism. It has played an important role in revitalizing local cultural and tourism resources, assisting rural revitalization, and promoting the quality and efficiency of grassroots public service systems. Guangdong has embarked on a path of high-quality development of grassroots cultural and tourism public services.
The pilot construction of Guangdong’s “two centers integration” has achieved an organic combination of cultural services and tourism public services. For example, Datian Shiju Tourism Service Center, Longgang District, Shenzhen, relies on the characteristic cultural and tourism project that develops in parallel with cultural and creative, cultural and commercial formats – Datian Jiangzuo Cultural Village, which has built Shenzhen’s first social revitalization and utilization project, to realize cultural and tourism empowering Hakka ancient houses (Datian Shiju), forming a dual demonstration of “culture + tourism” leading the construction of “two centers integration”. While exploring the cultural connotations of scenic spots, transportation stations, business districts, etc. to enhance the tourists’ experience, they also provide local residents with intellectual support and endogenous motivation to promote the construction of a new type of public cultural space for hosts and guests to share.
Focusing on the goal of promoting the integrated construction of urban and rural public cultural services, the pilot construction units of the “two centers integration” also focus on diversified development, innovate the rural cultural governance system, improve rural cultural governance capabilities, and help rural revitalization with cultural prosperity. For example, the Guikeng Village Cultural and Tourism Station in Chaozhou City integrates cultural and creative product sales, agricultural and sideline products promotion, public cultural activities display and publicity, and has become a window for the promotion of cultural and tourism resources in Guikeng Village, driving villagers’ income growth and rural economic development.
Cities and cities combine the needs and development characteristics of local people, integrate multiple social forces, enrich service content, save operation and management costs, stimulate the construction vitality of grassroots public cultural service institutions and cultural and tourism integration services, and promote the optimization and expansion of cultural and tourism public services. For example, the three towns in Zhongshan City gather the strength of cultural club associations and high-quality enterprises and industries to jointly participate in the construction of service points to meet the diverse needs of the masses.
How to use technology to empower the quality development of grassroots cultural and tourism public services? We see that Guangdong pilot units such as Qingyuan City improve and deepen the cultural and tourism route offline, create three major platforms: “Qingyuan Travel”, “Country List” and “cloud sharing” online, build a big data system for cultural and tourism resources, improve the level of grassroots cultural and tourism public services, and help rural revitalization with the “integration of two centers”.
In terms of promoting the revitalization and utilization of local cultural resources, Guangdong takes the idea of adapting to local conditions as well as pilot units to make full use of local cultural, industrial and other resources to achieve local characteristics.Restoration and utilization of resources. For example, Shawan Town, Guangzhou City transformed its local Lingnan culture, ancestral hall culture, folk art culture, intangible cultural heritage culture, food culture, etc. into characteristic brand activities, reflecting its in-depth exploration of local cultural resources. Zinan Village, Foshan City, relies on the geographical environment and characteristic culture to develop a series of brand activities such as rural cultural experience tours, Zinan cultural study tours, rural cultural walking tours, industrial cultural industrial tours, etc. to meet the diverse needs of tourists.
In the future, the integration of the two centers will continue to become the dual engine of Guangdong’s rural culture revitalization and economic revitalization, and promote the high-quality development of the grassroots public cultural service system. It is recommended to strengthen construction in the following aspects: First, effectively strengthen the integrated dissemination, integrated scheduling, and integrated practice of the two centers, deeply explore the local cultural genes, and develop cultural and tourism services with regional characteristics. The second is to create a model of rural revitalization of agriculture, tourism and cultural complex integrating the first, second and third industries, further open up the agricultural tourism and cultural industry chain, effectively introduce social resources, and continuously promote the “integration of the two centers” to form a sustainable development model. The third is to pay attention to the in-depth exchange and promotion of the pilot experience of the “two centers integration” across the province, and radiate and drive a wider range of regions. At the same time, we should also encourage Guangdong experience and Guangdong model to go global and go to the whole country.