The “New Year’s Day and Happy New Year – Celebrate the New Year in the Forbidden City” exhibition started on January 6th was extremely popular during the Spring Festival, and the Forbidden City even reached the point where “it is hard to get a ticket”. It was originally the off-season for tourism, but the audience waiting to enter the Forbidden City to visit were lined up in a long queue. Even the queues of the Treasure Hall and the Watch Hall lined up to the square from the entrance. The off-season is not slow, why is the Forbidden City so popular this year?
Years of hard work
Refined management of audience traffic
Babaylan 1990 cloth draw The hot winter tourists wave has formed a huge contrast with the previous winter. The fundamental exploration is the audience traffic management explored by the Palace Museum.
Since 2012, in order to balance the huge gap between the off-season and the peak season, holidays and weekdays, the Palace Museum has solicited social opinions on many occasions.
After full preparation and experimentation, starting from June 2015, Babaylan 1990 clothes draw, the Palace Museum officially implemented the flow restriction measure of 80,000 people per day. At this point, the extreme peaks of visitors who have exceeded 100,000 or even 180,000 people per day no longer exist, and the audience has been evacuated in an orderly manner to other days, so everyone is more at ease when visiting the Palace Museum.
Effective control and refined management of audience traffic are also reflected in online ticket sales. From 2011 to 2Komiks 1960 witch cloth draw014, the proportion of online pre-sale tickets at the Palace Museum was only about 2%. With the continuous growth of the number of visitors, the current ticket sales pressure in the Babaylan 1990 witch cloth draw is extremely under great pressure. As the Palace Museum continues to upgrade and renovate the ticket sales system, develop diverse ticket purchase methods, and cultivate the audience’s online ticket purchase habits through discounted tickets and annual tickets during specific periods.1950 witch cloth draw, gradually achieving continuous increase in the proportion of online ticket purchases. In 2015, the proportion of online pre-sale tickets Cinema 1950 witch cloth draw reached 17%; in 2016, the proportion of online pre-sale tickets reached 41%. On this basis, during the National Day holiday in 2017, the Palace Museum achieved full-network ticket sales for the first time, and the proportion of online pre-sale tickets reached 100%, officially entering the era of “Museum’s full-network ticket sales for all-meters”.
In this way, under the influence of the two powerful tools of “current limit” and “online ticket sales”, the Forbidden City can deal with the “big test” of 80,000 people in several days. Although those who want to see have to endure the pain of no tickets, it guarantees the visitors’ exhibition experience, which is commendable.
This year’s highlight
Promoting the “New Year’s Day in the Forbidden City” exhibition
This year, the Forbidden City launched the “New Year’s Day – Happy New Year’s Day in the Forbidden City” exhibition for the first time, which has also become the direct reason why citizens and tourists are flocking to it.
Ms. Hu, a citizen, went there on the first day of the Lunar New Year to see the exhibition. “A few days ago, I visited the Guomao and saw the “New Year’s Day in the Palace” exhibition area of the Forbidden City. It felt quite interesting. Now the Forbidden City is really very popular in its promotion. Komiks 1960 witch cloth draw has ideas. I haven’t been to the Forbidden City for many years, so I took my son to the Forbidden City.” Ms. Hu’s words are indeed very representative. In recent years, with the development and promotion of the Forbidden City’s tourism cultural and creative products, and the emphasis on online marketing, the ancient Forbidden City has brought new vitality, making people unable to help but have the idea of seeing fresh things.
Beijing Youth Daily reporters learned that the “New Year’s Day – Celebrating the New Year in the Forbidden City” exhibition is divided into two parts: cultural relics exhibition and real-life experience. The cultural relics exhibition is located in the main hall of the Meridian Gate and the East-West Yanchi Tower exhibition hall, with a total of 885 pieces of cultural relics (sets). The exhibits are mainly selected from the collection of the Palace Museum, and have received strong support from China’s National First Historical Archives, Shenyang Palace Museum and other units.
The real-life experience part includes the entire open area of the Forbidden City. The exhibition will fully demonstrate the New Year customs of the Qing Dynasty in the Qing Dynasty with the six major themes of “Praying for blessings and welcoming good fortune, worshiping ancestors and filial piety, serving relatives and harmony among the clans, diligence in doing business and being friendly to the virtuous, traveling and enjoying the world”. There are spring couplets and door gods that symbolize auspiciousness hanging at the door of the palace, and gorgeous palace lanterns are decorated under the corridors. There are more than 1,000 imitations in total. It is worth mentioning that this is the first time that the Forbidden City has restored the “Sky Lantern” and “Wansheng Lantern”. The lanterns and the lanterns of life were one of the most grand activities during the Chinese New Year in the early and mid-Qing Dynasty. From establishment to withdrawal, more than 8,000 people were used.
Admission changes
Celebrating the New Year in museums becomes fashionable
According to Xinhua News Agency, during the Chinese New Year, many museums across the country ushered in a peak of crowds of people. The number of visitors to the Henan Provincial Museum on the second day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st year of the 1st year of the 1st year of the 1st year of the 1st year of the 1st year of the 1st year of the 1st year of the 1st year of the 1st year of the 1st year of the 1st year of the 1st year of the 1st year of the 1st year of the 1st year of the 1st year of the 1st year of the 1st year of the 1st year of the 1st year of the 1st year of the 1st year of the 1st year of the 1st year of the 1st year of the 1st year of the 1st year of the 1st year of the 1st year of the 1st year of the 1st year of the 1st year of the 1st year of the 1st year of the 1st year of the 1st year of the 1st year of the 1st year of the 1st year of the 1st year of the 1st year of the 1st year of the 1st year of the 1st year of the 1st year of the 1st year of the 1st year of the 1st year of the 1st year of the 1st year of the 1st year of the 1st year As the most treasure-rich and influential museum in the country, the Forbidden City has soared in popularity this year’s Spring Festival. It is not surprising that tickets for the 7-day holidays were booked early.
Palace MuseumChang Shan Jixiang introduced that the “New Year’s Day – Celebrating the New Year in the Forbidden City” has been launched for more than 20 days, and the average number of visitors per day has exceeded 20,000. In the “Pray for Blessings and Welcomes Fortune” unit, people can see the word “Fu” written by Emperor Kangxi and Yong Zheng, Qianlong, Jiaqing and Daoguang; the “Dunqin and Mu Clan” unit restores the scene of the emperor and his clan relatives and concubines having banquets on New Year’s Day; the “Entertainment and Entertainment” unit reproduces various entertainment activities of the ancients during the New Year, such as the “Fengqin and Sports” athletes performing “figure skating” and acrobatics on the ice. Guan Jun, a volunteer of the cultural museum, said: “After 2015, the number of people visiting museums during the Spring Festival has increased significantly. On the one hand, the museum’s publicity work is in place and the social service capabilities are constantly improving; on the other hand, everyone’s recognition of excellent traditional culture is getting higher and higher.”
Cultural Museum experts believe that the concept of “MuseumBabaylan 1990 cloth drawCelebrating the New Year in the museum” has gradually matured and formed a brand. Visiting museums during the Spring Festival is becoming an option that people cannot ignore for celebrating the Spring Festival.
Take a tour route for the 2019 Forbidden City Exhibition
After entering the door, the morning gate and Yanchi Tower first look at the exhibition – walk along the three halls to see the different door gods of each hall – go to the Qianqing Palace to see the restored palace lanterns – go to the Cining Palace to visit the temple fair and buy – and then go to the Yanxi Palace in the East Six Palace to see the Internet celebrity palace. At the same time, there are also the newly renovated Treasure Hall and Watch Hall in the eastern region, which will definitely make you excited!
Focus 1: Look at the palace lanterns, look at the Komiks 1960 witch cloth drawdoor god
Door gods can be seen everywhere, and the palace lanterns are mainly concentrated in the Qianqing Palace. Researchers in the Forbidden City not only found the usage, history, and the detailed dimensions of the sky lanterns and wanings in the literature, but also found lamp body models, lamp couplet samples, and original lamp poles in various warehouses, restoring the “sky lanterns” and “wanings” that have disappeared for nearly 200 years for the first time.
Highlight 2: Buy Buy
January 28 (Little Lunar New Year) to February 12Komiks 1960 witch cloth draw Day (the eighth day of the first lunar month), in the Cining Palace Garden and the square outside the Cining Gate, 145 time-honored Chinese enterprises from 10 provinces (cities) in Beijing, Tianjin, Shanghai, Shandong, Jiangsu, Zhejiang, Henan, Anhui, Jilin and ShanxiKomiks 1960 witch cloth draw will display special food, silk clothing, daily necessities, study supplies, jewelry and jade, cultural and creative products, intangible cultural heritage crafts, etc. The New Year cultural and creative industry of the Forbidden City can also be purchased here!
Highlight 3: Visit the New Year ExhibitionCinema 1950 witch cloth draw
The “New Year Welcoming – Celebrating the New Year in the Forbidden City” exhibition at the Meridian Gate, East Yanchi Tower, and West Yanchi Tower will have the exhibition “New Year Welcomes the New Year – Celebrating the New Year in the Forbidden City” for example: The “Duanqin Family” unit displays the scene of the emperor and his clan relatives and concubines having banquets on New Year’s Day. The banquet tables are arranged in reference to the 48th year of Qianlong (1Cinema 1950 witch cloth draw783) records of meals, using more than 100 cultural relics, which is very spectacular. (Reporter Wang Yan)