The “New Year’s Day and Happy New Year – Celebrate the New Year in the Forbidden City” exhibition started on January 6th. It was extremely popular during the Spring Festival, so the Cinema 1950 witch cloth draw was even at the level of “it’s hard to get a ticket”. It was originally the off-season for tourism, but the audience waiting to enter the Forbidden City to visit were lined up in a long queue. Even the queues of the Treasure Hall and the Watch Hall lined up to the square from the entrance. The off-season is not slow, Babaylan 1990 cloth drawWhy is the Forbidden City so popular this year?
Years of hard work
A refined management of audience traffic
The hot winter tourists wave has formed a huge contrast with the winter before Komiks 1960 witch cloth drawBabaylan 1990 clothes draw. The fundamentals of exploration are the audience traffic management explored by the Palace Museum.
Since 2012, in order to balance the huge gap between off-season and peak season, holidays and weekdays, the Palace Museum has solicited social opinions on many occasions.
After full preparation and experiments, starting from June 13, 2015, the Palace Museum has officially implemented 80,000 people per day Babaylan 1990 cloth draw flow limit measures. At this point, the extreme peak of visitors with more than 100,000 people or even 180,000 people per day no longer exists, and the audience has been evacuated in an orderly manner to Komiks 1960 witch cloth draw for other days, and everyone has been more at ease when visiting the Palace Museum.
Effective control and refined management of audience traffic are also reflected in online ticket sales. From 2011 to 2014, the proportion of online pre-sale tickets at the Palace Museum was only about 2%. With the continuous increase in the number of visitors, the pressure of on-site ticket sales is extremely high. With Cinema 1950 witch cloth drawThe Palace Museum has continuously upgraded and transformed the ticket sales system, developed a variety of ticket purchase methods, cultivated the audience’s online ticket purchase habits through preferential tickets, annual tickets and other means during specific periods, and gradually achieved the continuous increase in the proportion of online ticket purchases. In 2015, the proportion of online pre-sale tickets reached 17%; in 2016, the proportion of online pre-sale tickets reached 41%. On this basis, during the National Day holiday in 2017, the Palace Museum was 1950 witch cloth DrawThe Art Museum has achieved full-network ticket sales for the first time, and the online pre-sale tickets reached 100%, officially entering the era of “museum full-network ticket sales”.
In this way, under the influence of the two powerful tools of “stream limit” and “online ticket sales”, the Forbidden City can deal with the “big test” of 80,000 people in several days. Although those who want to see have to bear the pain of no tickets, it guarantees the visitors’ exhibition experience, which is commendable.
This year’s eye-catching
Komiks 1960 witch clothes Draw Promoting the “New Year’s Day in the Forbidden City” exhibition
This year, the Forbidden City launched the “New Year’s Day – Happy New Year’s Day in the Forbidden City” exhibition for the first time, which has also become the direct reason why citizens and tourists are flocking to it.
Ms. Hu, a citizen, Babaylan 1990 cloth draw I went to see the exhibition on the first day of the Lunar New Year. “A few days ago, I visited the Guomao and saw the “New Year’s Day in the Palace” exhibition area of the Forbidden City. It felt quite interesting. Now the Forbidden City really has ideas on promotion. I haven’t been to the Forbidden City for many years, so I took my son to the Forbidden City. ”
Ms. Hu’s words are indeed very representative. In recent years, Babaylan 1990 clothes drawIn the future, with the development and promotion of the Forbidden City’s tourism cultural and creative products Cinema 1950 witch cloth draw and the emphasis on online marketing, the ancient Forbidden City has brought new vitality, making people unable to help but have the idea of seeing new things.
A Beijing Youth Daily reporter learned that the “New Year’s greetings – Babaylan 1990 cloth drawCelebrating the New Year in the Forbidden City” exhibition is divided into two parts: cultural relics exhibition and real-life experience. The cultural relics exhibition is located in the main hall of the Meridian Gate and the East-West Yanchi Tower exhibition hall, with a total of 885 pieces of cultural relics (sets). The exhibits are mainly selected from the collection of the Palace Museum, and have received strong support from China’s National First Historical Archives, Shenyang Palace Museum and other units.
The real-life experience part includes the entire open area of the Forbidden City. The exhibition will fully demonstrate the New Year customs of the Qing Dynasty with six major themes: “Praying for blessings and welcoming good fortune, worshiping ancestors and filial piety, serving relatives and family, working hard and having fun, and having fun in the world”. There are spring couplets and door gods that symbolize auspiciousness hanging at the door of the palace, and gorgeous palace lanterns are decorated under the corridors. There are more than 1,000 imitations in total. It is worth mentioning that this is the first time that the Forbidden City has restored the “Sky Lantern” and “Wansheng Lantern”. The lanterns and the lanterns of life were one of the most grand activities during the Chinese New Year in the early and mid-Qing Dynasty. From establishment to withdrawal, more than 8,000 people were used in Babaylan 1990 clothes draw.
Admission Change
The New Year is Becoming in MuseumsBabaylan 1990 cloth draw Fashion
According to Xinhua News Agency, during the Chinese New Year, many museums across the country ushered in a peak of crowds. The number of visitors to the Henan Provincial Museum on the second day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st year of the Henan Provincial Museum, about twice the average weekend. The exhibition hall of the “Golden Pig Gongfu – Ji Hai New Year’s Zodiac Cultural Relics Pictures” attracted countless visitors; in the Six Dynasties Museum in Nanjing, Jiangsu Province, the “schedule” of the New Year in Old Nanjing is also eye-opening. As the most treasure-rich and influential museum in the country, the Forbidden City, which is nearly 600 years old, has soared during the Spring Festival this year. It is not surprising that tickets for the 7-day holidays were booked early.
Shan Jixiang, director of the Palace Museum, introduced, “Welcome the New Year’s Eve——Babaylan 1990The annual New Year in the Forbidden City has been held for more than 20 days, the average daily visitor has exceeded 20,000. In the “Pray for Blessings and Welcomes Fortune” unit, people can see the word “Fu” written by Emperor Kangxi, Yongzheng, Qianlong, Jiaqing and Daoguang. The “Dunqin and Family” unit restores the scene where the emperor and his relatives and concubines feasted separately on New Year’s Day; the “Entertainment and Entertainment” unit reproduces the Komiks 1960 witch clothes drawThe ancients’ various entertainment activities during the Chinese New Year, such as the Eight Banners athletes performing “figure skating” and acrobatics on the ice.
Guan Jun, a volunteer of the cultural museum, said: “After 2015, the number of people visiting museums during the Spring Festival has increased significantly. On the one hand, the museum’s publicity work is in place and the social service capabilities are constantly improving; on the other hand, everyone’s recognition of excellent traditional culture is getting higher and higher. ”
Wenjian experts believe that the concept of “celebrating the New Year in the museum” has gradually matured and formed a brand. Visiting museums during the Spring Festival is becoming an option for people to celebrate the Spring Festival together with the Spring Festival Gala, New Year’s Movies, New Year’s Concerts, Lantern Festivals, etc., has become an option for people to celebrate the Spring Festival.
Let’s visiting route for the 2019 Forbidden City Exhibition
After entering the door, first look at the exhibition in the morning gate and Yanchi Tower – walk along the three halls, see the different door gods of each hall – go to the Qianqing Palace to see the restored palace lanterns – go to the Cining Palace to visit the temple fair and buy – and then go to the Yanxi Palace of the East Six Palaces to see the Internet celebrity palace. At the same time, there are the newly renovated treasure hall and watch hall in the eastern area, which will definitely make you excited!
Sight 1: Watch the palace Lamps and door gods
Door gods can be seen everywhere, and palace lanterns are mainly concentrated in the Qianqing Palace. Researchers in the Forbidden City not only found the use of sky lanterns and waning lanterns, and even the detailed dimensions of each part in the literature, but also found lamp body models, lamp couplet samples, and original lamp poles in each warehouse, restoring the “sky lanterns” and “waning lanterns” that have disappeared for nearly 200 years for the first time.
Focus 2: Buy Buy
From January 28 (the Little Year of the Lunar New Year) to February 12 (the eighth day of the first lunar month), in the Cining Palace Garden and the square outside the Cining Gate, 145 Chinese time-honored brands from 10 provinces (cities) in Beijing, Tianjin, Shanghai, Shandong, Jiangsu, Zhejiang, Henan, Anhui, Jilin and Shanxi.Komiks 1960 witch cloth draw industry will show its features here in Cinema 1950 witch cloth drawFood, silk clothing, daily necessities, study supplies, jewelry and jade, cultural and creative products, intangible cultural heritage crafts, etc. The New Year cultural and creative culture of the Forbidden City can also be bought here!
Highlights 3: Visit the New Year’s Elegance Exhibition
The “New Year’s greetings – celebrate the New Year in the Forbidden City” exhibition at the Meridian Gate, East Yanchi Tower, and West Yanchi Tower. For example, the “Duanqin and Family” unit displays the Babaylan 1990 clothes draw scene where the emperor, his clan and his concubines feasted separately on New Year’s Day. The arrangement of the banquet table is based on the records of the 1960 witch cloth draw in the eighth year of the Qianlong period (1783). More than 100 cultural relics were used, which is very spectacular. (Reporter Wang Yan)