This Komiks Spring Festival has a documentary focusing on one of the most enthusiastic image elements of the Chinese New Year – the Babaylan New Year pictures. How to make traditional cultural documentaries both rich in content and fashionable and beautiful? The documentary “New Year Painting·Painting of the New Year” created by the Agricultural and Rural Program Center of the Taiwan Taiwan gave us a brand new “problem-solving” idea.
On the online community B station where young people are concentrated, “New Year’s Painting·Pictures” has a score of 9.7, and the number of clicks on the program-related videos is 3 million+. Netizens sighed that the program allowed young people to feel the charm of the era of Chinese traditional culture!
On Weibo, the topic of #New Year Painting and New Year# has become a hot search. Why has New Year’s paintings, an item that is gradually fading out of our lives, achieved the “small goal of 100 million readings” on the Internet platform?
The year-oldKomiks does not forgive others, nor does it give up New Year’s paintings. How to revitalize the ever-growing traditional culture and successfully unlock the familiar and unfamiliar Chinese New Year pictures? The answer is: start from the young and let the New Year pictures “live”.
The program guests are younger
In Chagan Lake in winter, a brand new Babaylan combination is freshly released. CCTV reporter Wang Bingbing and Internet celebrity Xingyue, two girls who are very influential among young people, form the “Frappuccino” team.
A fish-skin New Year painting that originated from the Liao and Jin Dynasties
A trying to make an ancient Yangliu Youth painting
Netizen: I’m so sorry for this CP!
Instead of singing on stage, “collector” Zhang Xinzhe held a “retro” exhibition, bringing the treasured modern girl pattern cards of the Republic of China period, which made the young people exclaim: It turns out that you are the “Love Song Prince” like this Komiks”.
Jia Jia, a muralist from Mianzhu, went to the “Fairy Tale Town” in Mianzhu, Sichuan to create naked-eye 3D version of modern murals with traditional New Year pictures elements, adding a bright landscape to the town.
The door god costume designer Lin Jinliang is a “trendy person” who has appeared at Milan Fashion Week. The New Year pictures elements and clothing he designed are sought after by young people.
The popular traffic experts as guests spread New Year pictures through experienceCinema‘s charm instantly brought the young audience closer to ancient Chinese paintings.
The show’s expression of youthfulness
The “Animation Small Theater” restores the New Year’s picture scenes, interprets the door god image in the form of dance, uses macro photography to present the unique details of the woodblock New Year’s picture, and the show’s youthful expression is everywhere. Come, follow a new perspective, and the previous set of New Year’s pictures you have never seen before!
The “Animation Small Theater” Interestingly presents the image of the door god and the spiritual connotation of the door god.
Special effect synthesis technology allows the carp in the New Year painting to “jump over the dragon gate” and jump into thousands of households.
New Year painting collector Yin Qi “invites” various gods of wealth in the New Year painting to the red wine bottle. The God of Wealth on the Spanish wine packaging jumps up flamenco, and Guan Gong on the Italian wine sings Italian opera.
Use macro photography to present the unique details of the woodblock New Year painting, creating a linear version. href=”https://comicmov.com/”>BabaylanThe visual effects of a world. Netizens were amazed, “I am a craftsman for life, and this is a craftsman!
The story of a traditional craftsman was edited into a game of “rescue” plan. Ma Zhiqiang’s photocopy of the door god, hand-made color removal, hand-made line catching, carved version… One operation is like passing the level and fighting monsters in the game, making the production of strange New Year pictures come alive in an instant.
The topic of the program is younger
Exam, love, fertility, etc. href=”https://comicmov.com/”>CinemaHot topics are integrated into the creation of the program, achieving closeness and empathy in relaxed and humorous expressions.
The ultimate three questions of the Spring Festival: When will you get married? How much is the annual salary? How many points will you score in the final exam? Worship the god of the exam and ask for a peach blossom. In fact, every generation of New Year painting people are paying attention to the hottest topics at the moment.
Get close to life and expressing beautiful wishes is the “original intention” of the New Year paintings. Only by being close to the hottest topics at the moment can ancient New Year paintings continue to “grow new”. The creators of the documentary keenly capture these interesting stories./p>
This is a story between a expectant mother and New Year’s paintings. Zhong Xinglin, the fourth-generation inheritor of the Gaolvmei Workshop in Taiwan, Hunan, is enthusiastic and cheerful. She is a born in the 1990s and is still designing special Chunniu New Year pictures for cross-border brands before giving birth.
This is a story of comics and New Year pictures. Wang Yixuan, the inheritor of the young Fengxiang woodblock New Year painting, incorporates Hello KittBabaylany and other animation elements into the New Year paintings.
This is a story about live streaming and New Year pictures. Mai Xiaodeng, an anchor with millions of fans in Hua County, Henan, recommended Hua County New Year pictures to netizens through live broadcasts.
Home and marriage Babaylan, popular forms such as comics Komiks, and many other art forms have been changing continuously. The documentary found the unchanging thing – every ordinary person’s expectation for a happy life. This may also be the reason why the ancient New Year pictures are among the hot search list of new Internet platforms.
The main body of the program is younger
The creation of the documentary “New Year’s Pictures, Paintings, New Year” abandons the production method of “talking about oneself” and invites students from the Beijing Film Academy, Tsinghua Academy of Fine Arts, Sichuan University and other universities to create animations in the form of “crowdfunding” by young people and professional teams.
The Houlang always has his own unique imagination. The set of ink and wash animations at the opening of the film are called “Divine Operations” by netizens Komiks, integrating ancient and modern elements.
The ski boy leaped wildly on the “snow” made of rice paper to outline the lines of the New Year paintings; the patterns under the woodblock knives are actually the ridges where farmers work; the ochre red and bright yellow in New Year paintings show the green waters and green mountains in real life. The ancient and modern are like dreams and fantasy, demonstrating the unique imagination of young people about New Year’s paintings.
Ning Meng, a young teacher in the Clothing Department of Suzhou Academy of Arts and Crafts, incorporates the ladies’ elements from Taohuawu New Year pictures into the design. During Milan Fashion Week, these clothes, like Chinese business cards, showcase the classical oriental beauty.
In addition to being in schoolThe younger generations in the country, the scope of “crowdfunding of New Year’s Painting·Painting of New Year” has also expanded to those previous generations with a “teenage feeling”, and they also brought a special “New Year atmosphere” in the Year of the Ox.
The set of vivid posters above is from 7Cinema‘s famous designer Mr. Su Taehee.
This set of comic posters incorporates natural humorous elements into New Year’s pictures. The author is a “middle-aged uncle” in his 40s.
Program communication is becoming younger
Program creationBabaylan has created derivative communication products such as New Year’s picture theme songs, emoticons, program posters, etc., expanding the dimension and depth of communication. On the Internet, the New Year’s painting emoticon package specially launched by the “New Year’s Painting·Pictures” column has spread.
“New Year’s Painting Talks” emoji package design: team of former Bo (Associate Professor and Doctoral Supervisor of the School of Fine Arts of Tsinghua University).
From the first day of the junior high school to the sixth day of the New YearKomiks, the program has a lot of peripheral interactions. The limited edition of 10,000 programs WeChat red envelope cover was staged after the “CCTV, Rural Affairs and Rural Affairs” Weibo was released.
National Trend New Year Pictures
National Treasure New Year
In addition to the highlights of the image elements, the music elements also add a lot of color to the program. “Rare Words” singer-songwriter Chen Keyu, Internet Music platform traffic expert JMJ, and musician Zhang Gasong, three people created three theme songs of different styles for the program, and the number of views on CCTV, B and Weibo has exceeded one million.
“New Year pictures are beautiful, we just use the younger vision to present it.” “We are just porters of this oriental beauty.” These are the two most common words that the main creative team of “New Year pictures·Picture New Year”.
When we mention “young”, our impression is often of new life, trend, and breaking everything… The documentary “New Year’s Painting·Picture of the New Year” makes us feel “young”The word ” or Cinema may also be used to describe New Year pictures that have spanned thousands of years and stayed by my side.
Just as the New Year pictures sung by Komiks in the ending song “One Sketch of a Thousand Years”: the year is leap years, the ochre red and bright yellow; it seems like a young man overnight.
Producer丨Yang Hua Zhang Lisheng
Editors 丨Xu Chaoqing Wu Keyu
Editors 丨Yan Shuang
Written by 丨Qi Hang Xu Wei Ren Wenjie Si Zhimin
Editors 丨Zhang Tao Wang Yibing