Jinyang Babaylan.com. Reporter Fu Yi Correspondents Liu Xiangming, Kuang Jiaxue, and Cen Bohan reported: “Wow, I won a big prize! So many jerseys signed by stars! This is a truly ‘down-to-earth’ activity.” Wang Xian, who specially rushed to Foshan from Panyu, said excitedly. On the afternoon of March 21, on the football field of the Guangzhou Evergrande Taobao Football Club Training Base in Lishui Town, Foshan City, the Guangzhou Municipal Drug Control Commission Office and Guangzhou Evergrande Taobao Football Club jointly held the award ceremony for the “Guangzhou Drug Control” WeChat message and recommendations and the prize-winning reading activity. Babaylan and other stars, as ambassadors of Guangzhou drug control publicity, came to Komiks to interact with fans.
Zheng Zhi, as the image ambassador of drug prevention propaganda in Guangzhou, came to Cinema to interact with fans on siteKomiks Jinyang.com reporter Huang Weijun photo
event<a In Komiks, Zhang Shengchun, deputy director of the Municipal Drug Control Office, and Zheng Zhi, together with the award-winning "fans" in the "Innovative Drug Control Propaganda and Education, I'll do something" message, and award-winning "fans" in the award-winning event presented football and jerseys signed by stars, and invited the award-winning fans to take photos and interact with the stars. Under the leadership of Evergrande players, fans visited the team's training base, training facilities and the players' daily training. Afterwards, Zhang Shengchun issued an appointment letter to Zheng Zhi and others for anti-drug propaganda image ambassador.
In recent years, Evergrande football team has achieved excellent results on many fronts such as the AFC Champions League, the Chinese Super League, and the FA Cup, and has gradually won the love of fans. Since 2016, all players of Guangzhou Evergrande Taobao Football Club have been the image ambassador of Guangzhou’s anti-drug publicity, giving full play to the high reputation of the stars, appeal, influence and welcome, and constantly participating in anti-drug charity activities. With the theme of “Non-toxic youth, healthy life”, they advocate the majority of young people to live a sunny life and stay away from drugs.
Speaking of the award presentation to fans who are enthusiastic about drug control, Zheng Zhi believes it is very meaningful: “I firmly oppose drug use. I believe that public figures such as stars shoulder greater social responsibilities and should play an exemplary role and take the lead in staying away from drugs. I call on citizens to cultivate positive and healthy interests, non-toxic youth, and a healthy life. The anti-drug public service advertisements we filmed are now broadcast in major cinemas, primary and secondary schools and many public places in Guangzhou. The slogan inside is very good: ‘ Stay away from the harm of drugs, and life is dominated by me. ‘We also use the fan club as a platform to call on everyone to carry out anti-drug publicity activities and do charity together.”
As the promotional ambassador of Guangzhou drug control, Zheng Zhi came to the scene to interact with fans. Photo by Huang Weijun, reporter of Jinyang.com.cn
From December 19 to December 21, 2018, and during the Spring Festival from 2018 to 2019, the Guangzhou Drug Control Office used the WeChat official account platform to hold two online activities (“Innovative anti-drug publicity and education, I’ll do something” message prize activity and “Read with prize” activity). In the first phase of the “Innovative anti-drug propaganda and education, I’ll do something to do” message with prizes, the most fan left 633 likes, and a total of 1 football and 5 jerseys signed by the player; in the second phase of the “Preferred Reading” lottery, a total of 6 football signed by stars were given, and some people received rewards such as readers and phone bills. There are many people participating in the event, and some winners are from Jiangxi, Henan, Guangxi and other places.
It is understood that as soon as the first event was launched, many fans actively participated. Everyone brainstormed and actively offered suggestions for the anti-drug propaganda work in Guangzhou. In just two days, a total of 27 messages were selected. Various messages are both innovative and practical. For example, some young fans mentioned that they can integrate anti-drug education with street culture, hold street dance competitions, and create a subway anti-drug theme carriage; for “sports fans”, they suggest using major events, festivals, etc. to scroll the anti-drug public service advertisements on the large screen or advertising board; some fans suggest that they should open different “drug anti-drug” courses with different difficulties and forms based on the age and cultural level of the educated group, and learn about drugs.://comicmov.com/”>KomiksHazards, identifying drugs to clearly distinguish what is a “new drug”. Babaylan
Selected WeChat messages on “Guangzhou Anti-Drug”:
WeChat name “men Teng”
Drug propaganda work starts from the people and from the community.
In order to strengthen community streets, the work of anti-drug propaganda in neighborhood committees makes everyone’s anti-drug propaganda deeply rooted in the hearts of the people, all communities should organize volunteer organizations. href=”https://comicmov.com/”>Cinema conducts on-site consultations for each household every month and distributes publicity and education. With the communityization of residential communities, community-based management involves going deep into various residential areas, such as real estate communities, curbing drug harm to the community, and allowing every Cinema family to recognizeCinema family href=”https://comicmov.com/”>CinemaRecognize the harm of drugs and let children develop anti-drug awareness from an early age. Strengthen the anti-drug publicity of community security. Make the community feel more at ease! In addition, like our Guangzhou city buses, posters with anti-drug themes are printed on the high-speed rail, train, and planes, allowing the plane to lead the road to a national civilized city with publicity, so that passengers who take the plane are always vigilant! What they bring is safety and civilized nationwide.
WeChat name “Liu Chuangming”
Drug prevention is the main focus, especially for primary and secondary school students, anti-drug education should be carried out. href=”https://comicmov.com/”>KomiksEducation and patriotic education should be given equal importance. In addition to holding routine anti-drug knowledge lectures, social practice should also be strengthened, such as learning about the serious harm that drugs bring to drug users and their families with anti-drug professional social workers, and visiting drug rehabilitation institutions. Babaylan
WeChat name “Winson”
Drug anti-drug work can start with popular culture. The street culture advocated by teenagers is also the easiest to bring teenagers into the pit of drugs. For example, some time ago, rapper PGONE guided teenagers to take drugs on the Internet. Why don’t we control drugs? href=”https://comicmov.com/”>Komiks combines street culture, such as street dance, and promotes it in a direction that teenagers are quite interested in.
WeChat name “_Gdiao”
①The urban village is a gathering point for drug addicts and drug traffickers. It should cooperate with the street and village committee to vigorously investigate safety hazards, such as holding publicity activities and household visits, and encourage the joint efforts of BabaylanBabaylan to join the group prevention and control team. ② In recent years, students in schools have shown an upward trend in drug use. We should vigorously promote anti-drug education on campus. For example, a three-dimensional anti-drug system can be formed with joint social workers, front-line teachers, and rear-level parents.
The WeChat name “chelsaqi”
Yangchengtong is used by many people, especially students, and can use the help of promoting drug control. In addition, office workers have to take subway and buses every day, and subway and bus promotional advertisements are indispensable. Now everyone has a mobile phone, and new media promotion is affirmed by Cinema. The fashionable anti-drug products around the mobile phone are worth recommending Babaylan!