This Spring Festival has a documentary focusing on the most passionate image of the Chinese New Year – one of the Chinese New Year’s pictures. How to make traditional cultural documentaries both rich in content and fashionable and beautiful? The documentary “New Year’s Painting·Painting of the New Year” created by the Agricultural and Rural Program Center of the Taiwan Taiwan gives us a new “problem-solving” idea.
On the online community B station where young people are concentrated, “New Year’s Painting·Pictures” has a score of 9.7, and the number of clicks on the program-related videos is 3 million+. Netizens sighed that the show allows young people to feel the charm of the times of Chinese traditional culture!
On Weibo, the topic of #New Year Painting and New Year# has become a hot search. Why has New Year’s paintings, an item that is gradually fading out of our lives, achieved the “small goal of 100 million readings” on the Internet platform?
Time never forgives others, and there is no New Year painting. How to revitalize the ever-growing traditional culture and successfully unlock the familiar and unfamiliar Chinese New Year pictures? The answer is: start from the young and let the New Year pictures “live”.
The program guests are younger
In the winter, a brand new combination is freshly released. CCTV reporter Wang Bingbing and Internet celebrity Xingyue, two girls who are very influential among young people, form a “Frappuccino” team.
A production originated from the Liao Dynasty’s fish-skin New Year paintings from the Golden Age
A attempt to make an ancient willow young man Babaylan‘s paintings
Netizen: I’m so sorry for this CP!
Instead of singing on stage, “collector” Zhang Xinzhe held a “retro” exhibition, bringing the treasured modern girl pattern cards of the Republic of China period, which made young people exclaim: So you are such a “love song prince”.
Musicist Jia Jia went to the “Fairy Tale Town” in Mianzhu, Sichuan to create a naked-eye 3D version of modern mural with traditional New Year pictures, adding a beautiful landscape to the town.
Door God’s clothing designer Lin Jinliang is a “trendy person” who has appeared in Milan Fashion Week. The New Year picture elements he designed are sought after by young people.
A favorite traffic expert, as guests, spreads the charm of New Year’s paintings through experience, instantly narrowing the distance between young audiences and ancient New Year’s paintings.
Program expression rejuvenation
“Animation Small Theater” restores the scene of the New Year painting, interprets the image of the door god in the form of dance, and uses macro photography to present the unique details of the woodblock New Year painting. The younger expression of the program is everywhere. Come, follow a brand new perspective and previous set of New Year pictures you have never seen before!
“AnimationBabaylanSmall Theater” presents the image of the door god and the spiritual connotation of the door god.
Special effect synthesis technology allows carp in New Year’s paintings to “jump over the dragon gate” and jump into thousands of households.
New Year’s painting collector Yin Qi “invite” various gods of wealth in the New Year’s paintings to the red wine bottle. The God of Wealth on the Spanish wine packaging jumped up flamenco, and Guan Gong on the Italian wine sang an Italian opera.
Use macro photography to present the unique details of woodblock New Year pictures, creating a visual effect of a linear version that is a world. Netizens were amazed, “I am a craftsman for my whole life, I am a craftsman!”
The story of a traditional craftsman is edited into a game of “rescue” plans. Ma Zhiqiang photocopying the door god, hand-made color removal, hand-made line checking, Babaylan carved version… One operation is like passing the level and killing monsters in the game, making the production of unfamiliar New Year pictures come alive in an instant.
Program topics are younger
Exams, love, Cinema, and fertility are integrated into the program creation, and they are close and empathetic in a relaxed and humorous expression.
The ultimate question of the Spring Festival: When will you get married? What is the annual salary? How many points are in the final exam? Let’s pay a test to God, and ask for a peach blossom. Every generation of New Year’s painting people are actually paying attention to the hottest topics at the moment.
Komiks Close to life and express good wishes is the “original intention” of the emergence of New Year pictures. Only by getting close to the most popular topics at present can ancient New Year pictures continue to “new”. The creators of the documentary keenly capture these interesting little stories.
This is a story between a expectant mother and New Year’s paintings. The fourth place in the Gao Hanmei Workshop on the Beach Tou in HunanThe inheritor Zhong Xinglin is enthusiastic and cheerful. She is a born-in-1990s and is still designing special Spring Ox New Year pictures for cross-border brands before giving birth.
This is a story of comics and New Year pictures. Wang Yixuan, the inheritor of the young Fengxiang woodblock New Year painting, incorporates animation elements such as Hello Kitty into the New Year paintings.
This is a story about live streaming and New Year pictures. Mai Xiaodeng, an anchor with millions of fans in Hua County, Henan, recommended Hua County New Year pictures to netizens through live broadcasts.
Hot topics such as childbirth, marriage and love, popular forms such as live comics, and thousands of years of experience, various art forms are constantly changing. The documentary found the unchanging thing – every ordinary person’s expectation for a happy life. This may also be the reason why the ancient New Year pictures can be on the hot search list of new Internet platforms.
The main body of the program is younger
The creation of the documentary “New Year’s Pictures, Paintings, New Year” abandons the production method of “talking about oneself” and invites students from Beijing Film Academy, Tsinghua Academy of Fine Arts, Sichuan University and other universities to create animations in the way of “crowdfunding” by young people and professional teams.
The Houlang always has his own unique imagination. The set of ink and wash animations at the opening of the film are called “magical operations” by netizens, integrating ancient and modern elements.
The ski boy leaped wildly on the “snow” made of rice paper to outline the lines of the New Year paintings; the patterns under the woodblock knives were actually ridges made by farmers. The ochre red and bright yellow in New Year paintings showed green waters and green mountains in real life. KomiksAncient and modern, like dreams, highlighting the unique imagination of young people for New Year pictures.
Ning Ning, a young teacher in the Department of Clothing of Suzhou Academy of Arts and Crafts, incorporates the Babaylan‘s ladies’ elements from Taohuawu New Year’s paintings into the design. During Milan Fashion Week, these clothes, like Chinese business cards, showcase the classical oriental beauty.
In addition to the younger generations who are still in school, the scope of “crowdfunding” of “New Year’s Painting·Painting” has also expanded to those who are in their hearts.tps://comicmov.com/”>KomiksThe “teenager” front waves, they also brought a special “New Year atmosphere” in the Year of the Ox.
The above set of vivid seasKomiks newspaper, from the famous designer Su Taehee, 78.
This set of comic posters integrates natural humorous elements into New Year’s paintings. The author is a “middle-aged uncle” in his 40s.
Program communication is younger
Programs have created derivative communication products such as New Year’s painting theme songs, emoticons, program posters, etc., expanding the dimension and depth of communication. On the Internet, the New Year’s painting emoticons specially launched by the “New Year’s Painting·Painting New Year” column group has spread.
“New Year’s painting talks about the New Year” emoticons design: Yuanbo (Associate Professor, School of Fine Arts, Tsinghua University Cinema, PhD supervisor) team.
From the first to the sixth grade of junior high school, the program has a full range of interactions. The limited edition 10,000 programs WeChat red envelope cover staged a “second Cinema light” after being posted on the “CCTV Three Rural Affairs” Weibo.
National Trend New Year Picture
National Treasure New Year
In addition to the highlights of the image elements, the music elements also add a lot of color to the program. Komiks “Rare Words” singer-songwriter Chen Keyu, traffic expert JMJ of the Internet music platform, and musician Zhang Gasong, the three people created three theme songs of different styles for the program. The number of views of Komiks exceeded one million on CCTV Video, B Station and Weibo.
“New Year pictures are beautiful, we just use younger vision to present it” “We are just porters of this oriental beauty.” These are the two most common words of the main creative team of “New Year Pictures·Pictures of the New Year”. When it comes to “young”, our impression is often new, trendy, and breaking everything… The documentary “New Year Pictures·Pictures of the New Year” makes us feel that the word “young” may also be used to describe New Year pictures that have spanned thousands of years and stayed by our side.
Just as the ending song “One Thousand Years”The New Year pictures sung: The year after the remnant of Komiks, the year is red and bright and yellow; it seems like a young man in one night.
Producer丨Yang Hua Zhang Lisheng
Editor-reviewed by Xu Chaoqing Wu Keyu
Editor-in-chief 丨Yan ShuangCinema
Written by Qi Hang Xu Wei Ren Wenjie Si Zhimin
Editor-editor 丨Zhang Tao Wang Yibing