There is a documentary this Spring Festival, Cinema focuses on one of the most passionate image elements of the Chinese New Year – New Year pictures. How to make the traditional cultural theme recordBabaylan films both rich in content and fashionable and beautiful? The documentary “New Year’s Painting·Painting of the New Year” created by the Agricultural and Rural Program Center of the Taiwan Taiwan gives us a new idea of ”solving the topic”.
On the online community B station where young people are concentrated, “New Year’s Painting·Pictures” has a score of 9.7, and the number of clicks on the program-related videos is 3 million+. Netizens sighed that the show allows young people to feel the charm of the times of Chinese traditional culture!
On Weibo, the topic of #New Year Painting and New Year# has become a hot search. Why has New Year’s paintings, an item that is gradually fading out of our lives, achieved the “small goal of 100 million readings” on the Internet platform?
Time never forgives others, and there is no New Year painting. How to revitalize the ever-growing traditional culture and successfully unlock the familiar and unfamiliar Chinese New Year pictures? The answer is: start from the topic of youth and make the New Year pictures “live”.
The program guests are younger
In the winter, a brand new combination is freshly released. CCTV reporter Wang Cinema Bingbing and Internet celebrity Xingyue, two girls who are very influential among young people, form a “Frappuccino” team.
A Cinema fish skin New Year paintings that originated from the Liao and Jin Dynasties
A attempt to make an ancient Yangliu Youth Painting
Netizen: I’m so sorry for this CP!
While singing on stage, “collector” Zhang Xinzhe held a “retro” exhibition, bringing the treasured modern girl pattern month signs of the Republic of China period, making young people exclaim: So you are such a “love song prince”.
Musicist with millions of fans across the InternetCinema Jia Jia went to the “Fairy Tale Town” in Mianzhu, Sichuan to create naked-eye 3D version of modern murals with traditional New Year pictures, adding a bright landscape to the town.
Door God costume designer Lin JinliangKomiks is a “trendy person” who has appeared in Milan Fashion Week. The New Year painting elements and clothing he designed are sought after by young people.
A popular traffic expert as a guest, spreading the charm of New Year paintings through experience, instantly bringing the young audience closer to ancient New Year paintings.
Program expressions of younger age
“Animation Small Theater” restores the scene of the New Year painting, interprets the image of the door god in the form of dance, uses macro photography to present the unique details of the woodblock New Year painting, and the younger expression of the program is everywhere. Come, follow a new perspective, and the previous set of New Year pictures you have never seen before!
“Animation Small Theater” fun presents the image of the door god and the spiritual connotation of the door god.
Special effect synthesis technology allows the carp in the New Year painting to “jump over the dragon gate”, Komiks jumped into thousands of households.
New Year painting collector Yin Qi “invite” various gods of wealth in the New Year paintings to the bottle of wine. The God of Wealth on the Spanish wine packaging jumped up to flamenco, and Guan Gong on the Italian wine sang Italian opera.
Babaylan using macro photography to present Cinema Wooden-print New Year pictures are unique details, creating a linear version that is a world-wide visual effect. Netizens were amazed that they were loyal to one’s life, and this is a craftsman!
The story of a traditional craftsman was edited into a game of “rescue” plan. Ma Zhiqiang photocopying door god, hand-made color removal, Babaylanmanual line catching, carved version… One operation is like passing the level and fighting monsters in the game, making the production of unfamiliar New Year pictures come alive in an instant.
Program topics are younger
ExaminationKomiksTest, love, fertility and other hot topics are integrated into the program creation, and achieve closeness and empathy in relaxed and humorous expressions.
The ultimate three questions of the Spring Festival: When will you get married? How much is your annual salary?How many points are in the final exam? Worship the God of Test and ask for a peach blossom. Every generation of New Year painting people are actually paying attention to the hottest topics at the moment.
Getting close to life and expressing beautiful wishes is the “original intention” of the emergence of New Year pictures. Only by getting close to the most popular topics at present can ancient New Year pictures continue to “new”. The creators of the documentary keenly capture these interesting little stories.
This is a story between a expectant mother and New Year’s paintings. Lin, the fourth-generation inheritor of the Gaolvmei Workshop in Taiwan Tou, Hunan, is enthusiastic and cheerful. She is a born in the 1990s and is still designing special Spring Ox New Year pictures for cross-border brands before giving birth.
This is a story of comics and New Year pictures. Wang Yixuan, the inheritor of the young Fengxiang woodblock New Year painting, incorporates animation elements such as Hello Kitty into the New Year paintings.
This is a story about live streaming and New Year pictures. Mai Xiaodeng, an anchor with millions of fans in Hua County, Henan, recommended Hua County New Year pictures to netizens through live broadcasts.
Hot topics such as childbirth, marriage and love, popular forms such as live comics, and thousands of years of experience, various art forms are constantly changing. The documentary found the unchanging Babaylan—the expectation of every ordinary person for a happy life. This is why Cinema can also be the reason why it can be on the hot search list of new Internet platforms.
The main body of the program is younger
The creation of the documentary “New Year’s Painting” abandons the production method of “talking about oneself” and invites students from the Beijing Film Academy, Tsinghua Academy of Fine Arts, Sichuan University and other universities to create animations in the form of “crowdfunding” for young people and professional teams.
The Houlang always has its own unique imagination. The set of ink and wash animations at the opening of the film are called “magical operations” by netizens, integrating ancient and modern elements.
The ski boy leaped wildly on the “snow” made of rice paper to outline the lines of the New Year paintings; the patterns under the woodblock knives are actually the ridges where farmers work; the ochre red and bright yellow in New Year paintings show the green waters and green mountains in real life. The ancient and modern are like dreams and fantasy, demonstrating the unique imagination of young people about New Year pictures. Ning Meng, a young teacher in the Department of Clothing of Suzhou Academy of Arts and Crafts, incorporates the ladies’ elements in Taohuawu New Year’s paintings into the design. At Milan Fashion Week, thisSome clothing is like a Chinese business card, showing the classical oriental beauty. In addition to the younger generations in school, the “crowdfunding” scope of “New Year’s Painting·Painting” has also expanded to those former generations with a “teenage feeling”, they also brought a special “New Year’s atmosphere” in Xinchou Year of the Ox.
The set of vivid posters above is from the famous 78-year-old designer Mr. Su Taehee.
This set of comic posters incorporates natural humorous elements into New Year’s pictures. The author is a “middle-aged uncle” in his 40s.
Program communication is becoming younger
Programs have created derivative communication products such as New Year’s picture theme songs, emoticon packages, program posters, etc., expanding the dimension and depth of communication. On the Internet, the New Year’s painting emoticon package specially launched by the “New Year’s Painting·Pictures” column has spread.
“New Year’s Painting Talks” emoji package design: team of former Bo (Associate Professor and Doctoral Supervisor of the School of Fine Arts of Tsinghua University).
From the first to the sixth grade of the Chinese New Year, the program has a lot of peripheral interactions. The limited edition of 10,000 programs WeChat red envelope cover was staged after the “CCTV, Rural Affairs and Rural Affairs” Weibo was released.
National Trend New Year Picture
National Treasure New Year
In addition to the highlights of the image elements, the music elements also add a lot of color to the program. “Rare Words” singer-songwriter Chen Keyu, traffic expert JMJ of the Internet music platform, and musician Zhang Gasong, three people created three theme songs of different styles for the program, and the number of views on CCTV, B and Weibo has exceeded one million.
“New Year pictures are beautiful, we just use younger vision to present it” “We are just porters of this oriental beauty”. These are the two most common words of the main creative team of “New Year pictures·Komiks Painting New Year”.
When it comes to “young”, our impression is often of new life, trend, and breaking everything…BabaylanThe documentary “New Year’s Painting·Pictures of the New Year” makes us feel “young”The word “may also be used to describe New Year pictures that have spanned thousands of years and stayed by your side.
Just as the New Year pictures sung in the ending song “A Thousand Years”: the year is leap years, red and bright yellow; it seems like a young man in one night.
Producer丨Yang Hua Zhang Lisheng
Editors 丨Xu Chaoqing Wu Keyu
Editors 丨Yan Shuang
Written by 丨KomiksQi Hang Xu WeiKomiks Ren Wenjie Si Zhimin
Editors 丨Zhang Tao Wang Yibing