This Spring Festival has a documentary focusing on one of the most passionate image elements of the Chinese New Year – New Year pictures. How to make traditional cultural documentaries both rich in content and fashionable and beautiful? The documentary “New Year’s Painting·Painting of the New Year” created by the Agricultural and Rural Program Center of the Taiwan Taiwan gives us a new “problem-solving” idea.
On the website of the young people, Babaylan has a rating of 9.7, and the number of clicks on the program-related videos is 3 million+. Netizens sighed that the show allows young people to feel the charm of the times of Chinese traditional culture!
On Weibo, the topic of #New Year Painting and New Year# has become a hot search. Why has New Year’s paintings, an item that is gradually fading out of our lives, achieved the “small goal of 100 million readings” on the Internet platform?
Time never spares people, and it also does not spare New Year’s paintings. How to revitalize the ever-growing traditional culture and successfully unlock the familiar and unfamiliar Chinese New Year pictures? The answer is: start from the young and let the New Year pictures “live”.
The program guests are younger
In the winter, a brand new combination is freshly released. CCTV reporter Wang Bingbing and Internet celebrity Xingyue, two girls who are very influential among young people, form a “Frappuccino” team.
A fish-skin New Year painting that originated from the Liao and Jin Dynasties
A trying to make an ancient Yangliu Youth painting
Netizen: I’m so sorry for this CP!
Instead of singing on stage, “collector” Zhang Xinzhe held a “retro” exhibition, bringing the treasured modern girl pattern cards of the Republic of China period, which made young people exclaim: So you are such a “love song prince”.
Musicist Jia Jia went to the “Fairy Tale Town” in Mianzhu, Sichuan to create a naked-eye 3D version of modern mural with traditional New Year pictures, adding a beautiful landscape to the town.
Door God’s clothing designer Lin Jinliang is a “trendy man” who has appeared in Milan Fashion Week. The New Year picture elements he designed are highly sought after by young people./a>Praise.
A popular traffic expert as a guest spreads the charm of New Year’s paintings through experience, instantly bringing the young people closer to ancient New Year’s paintings.
The program expresses youthfulness
The “Animation Small Theater” restores the scenes of the New Year paintings and interprets the image of the door god in the form of dance, which helps Komiks to use macro photography to present the unique details of the woodblock New Year paintings, and the youthfulness of the program expresses everywhere. Come, follow a brand new perspective and previous set of New Year pictures you have never seen before!
The “Animation Small Theater” presents the image of the door god and the spiritual connotation of the door god.
Special effect synthesis technology allows the carp in the New Year painting “jumping over the dragon gate” and jump into thousands of households.
New Year’s painting collector Yin Qi “invite” various gods of wealth in the New Year’s paintings to the red wine bottle. The God of Wealth on the Spanish wine packaging jumped up Flama Mingo, and Guan Gong on the Italian wine sang an Italian opera.
Use macro photographyKomiks to present the unique details of woodblock New Year pictures, creating a visual effect of a linear version that is a world. Netizens were amazed, “I am a craftsman for my whole life, I am a craftsman!”
The story of a traditional craftsman is edited into a game of “rescue” plans. Ma Zhiqiang’s photocopy of the door god, manual color removal, manual thread control, and carved version… The operation is like passing the level and killing monsters in the game, making the production of unfamiliar New Year pictures lively and vivid in an instant.
Program topics are younger
ExamsCinema, love, fertility and other popular topics are integrated into the program creation, and Komiks achieves closeness and empathy in relaxed and humorous expressions.
The ultimate question of the Spring Festival: When will you get married? What is the annual salary? How many points are in the final exam? Worship the God of Test and ask for a peach blossom. Every generation of New Year painting people are actually paying attention to the hottest topics at the moment.
Get close to life and express good wishes, it is the year of the year.omicmov.com/”>Cinema‘s “original intention” appears in paintings. Only by getting close to the most popular topics at present can ancient New Year pictures continue to “new”. The creator of the documentary keenly Babaylan captures these interesting stories.
This is a story of a expectant mother and New Year pictures. Zhong Xinglin, the fourth-generation inheritor of the Gao Lanmei Workshop in Taiwan, Hunan, is enthusiastic and cheerful. She is a post-90s generation designing special Spring Ox New Year pictures for cross-border brands before giving birth.
This is a story of comics and New Year pictures. Wang Yixuan, the inheritor of the young Fengxiang woodblock New Year pictures, integrates Hello in the New Year pictures. Anime elements such as Kitty.
This is a story of live streaming and New Year pictures. Mai Xiaodeng, an anchor with millions of fans in Huaxian County, Henan Province, promotes New Year pictures of Huaxian County to netizens through live streaming.
Hot topics such as childbirth and marriage, popular forms such as comic live streaming, and thousands of years of timeBabaylan, various art forms are constantly changing. Documentaries have found the unchanging ones—every ordinary person’s expectations for a happy life. This may be an ancient New Year pictures topic, which can be listed on the new Internet platform. The reason for the hot search list of Cinema.
The program creation is younger
The creation of the documentary “New Year’s Pictures, Paintings and New Year” abandons the production method of “talking about oneself” and invites Babaylan invites students from Beijing Film Academy, Tsinghua Academy of Fine Arts, Sichuan University and other universities to create animations in the form of “crowd funding” by young people and professional teams.
The Houlang always has his own unique imagination. The group of ink and wash animations at the beginning of the film are called “magical operations” by netizens, integrating ancient and modern elements.
Ski boys leaped on the “snow” made of rice paper to outline the lines of the New Year paintings; the patterns under the woodblock knives are actually the ridges of farmers’ labor; the ochre red and bright yellow in the New Year paintings appear in the green waters and green mountains in real life. The ancient and modern are like dreams, demonstrating the unique imagination of young people for New Year paintings.
Suzhou Academy of Arts and CraftsCinemaThe young teacher of the Clothing Department, Ning Meng, incorporates the ladies’ elements from Taohuawu New Year’s paintings into the design. At Milan Fashion Week, these clothing, like Chinese business cards, showcases the classical oriental beauty.
In addition to being in schoolThe younger generations in the middle, the “crowdfunding” scope of “New Year’s Painting·Painting” has also expanded to those previous generations with a “teenage feeling”, and they also brought a special “New Year’s atmosphere” in the Year of the Ox in Xinchou.
The set of vivid posters above is from the famous 78-year-old designer Mr. Su Taehee.
This set of comic posters incorporates natural humorous elements into New Year’s pictures. The author is a “middle-aged uncle” in his 40s.
Program communication is becoming younger
The program has created Babaylan New Year’s picture theme songs, emoticons, program posters and other derivative communication products, expanding the dimension and depth of communication. On the Internet, the New Year’s emoji package specially launched by the “New Year Painting·Pictures” column group has spread.
“New Year’s PaintingBabaylan Talk about the New Year” emoji package design: team of the former Bo (Associate Professor and Doctoral Supervisor of the School of Fine Arts of Tsinghua University).
From the first grade of junior high school to the sixth grade of junior high school, the program has a lot of interactions around it. The limited edition of 10,000 programs WeChat red envelope cover was staged after the “CCTV, Rural Affairs and Rural Affairs” Weibo was released.
National Trend New Year Pictures
National Treasure New Year
In addition to the highlights of the image elements, the music elements also add a lot of color to the program. “Rare Words” singer-songwriter Chen Keyu, Internet music platform traffic expert JMJ, and musician Komiks Zhang Gasong, three of them created three theme songs of different styles for the program, and the number of views on CCTV, B and Weibo has exceeded one million.
“New Year pictures are beautiful, we just use younger vision to present it” “We are just thisPorters with oriental beauty” are the two most common words that the creative team of “New Year’s Painting·Painting of New Year” said.
When it comes to “young”, our impression is often new, trendy, and breaking everything… The documentary “New Year’s Painting·Painting of New Year” makes us feel that the word “young” may also be used to describe New Year’s paintings that have spanned thousands of years and stayed by our side.
Just as the New Year’s paintings sung in the ending song “One Painting of Thousand Years”: the leap year is turned into years, red and bright yellow; it seems like a young man in one night.
Producer丨Yang hua Zhang Lisheng
Editors 丨Xu Chaoqing Wu Keyu
Editors 丨Yan Shuang
Written by 丨Qi Hang Xu Wei Ren Wenjie Si Zhimin
Editors 丨Zhang Tao Wang Yibing