This Spring Festival has a documentary focusing on one of the most passionate image elements of the Chinese New Year – New Year pictures. How to make traditional cultural documentaries both rich and fashionable? The documentary “New Year’s Painting·Painting of the New Year” created by the Agricultural and Rural Program Center of the Taiwan Taiwan gives us a new “problem-solving” idea.
On the online community B station where young people are concentrated, the “New Year’s Painting·Painting” has a score of 9.7, and the number of clicks on related videos in the program Babaylan is 3 million+. Netizens sighed that the program made young people feel the charm of the times of Chinese traditional culture!
On Weibo, the topic of #New Year Painting and New Year# has been popular. Why has New Year’s paintings, an item that is gradually fading out of our lives, achieved the “small goal of 100 million readings” on the Internet platform?
Time never forgives others, and there is no New Year painting. How to revitalize the ever-growing traditional culture and successfully unlock the familiar and unfamiliar Chinese New Year pictures? The answer is: start from the young and let the New Year pictures “live”.
The program guests are younger
In the winter, a brand new combination is freshly released. CCTV reporter Wang Bingbing and Internet celebrity Xingyue, two girls who are very influential among young people, form a “Frappuccino” team.
A fish skin New Year painting that originated from the Liao and Jin Dynasties
A trying to make an ancient Yangliu Youth Painting
Netizen: I’m so sorry for this CP!
Instead of singing on stage, “collector” Zhang Xinzhe held a “retro” exhibition, bringing the treasured modern girl pattern cards of the Republic of China period, which made young people exclaim: So you are such a “love song prince”.
Jia Jia, a muralist on the Internet, went to the “Fairy Tale Town” in Mianzhu, Sichuan to create naked-eye 3D version of modern murals with traditional New Year pictures, adding a bright landscape to the town.
Door God’s clothing designer Lin Jinliang is a “trendy person” who has appeared at Milan Fashion WeekBabaylan, the New Year painting elements he designed are sought after by young people.
A popular traffic expert as a guest spreads the charm of New Year paintings through experience, instantly bringing the young audience closer to the ancient New Year paintings.
The program expresses youthfulness
The “Anime Small Theater” restores the New Year painting scenes, interprets the image of a door god in the form of dance, and uses macro photography. href=”https://comicmov.com/”>Komiks presents the unique details of woodblock New Year pictures, and the younger expression of the program is everywhere. Come, follow a new perspective, and the previous set of New Year pictures you have never seen before!
The “Animation Small Theater” fun presents the image of the door god and the spiritual connotation of the door god.
Special effect synthesis technology, let The carp in the New Year painting “jumped over the dragon gate” and jumped into thousands of households.
New Year painting collector Yin Qi “invite” the various gods of wealth in the New Year painting to the red wine bottle. The god of wealth on the Spanish wine packaging jumped up to flamenco, and Guan Gong on the Italian wine sang Italian opera.
The unique details of the woodblock New Year painting were presented using macro photography, creating a linear version that was a BabaylanThe visual effects of the world. Netizens were amazed that one lifelong loyalty is the craftsman!
The story of a traditional craftsman was edited into a game of “rescue” plan. Ma Zhiqiang’s photocopy of the door god, hand-made color removal, hand-made line Measurement, carving… One operation is like passing the level and fighting monsters in the game, making the production of strange New Year pictures come alive in an instant.
The topics of the program are younger
Exams, love, fertility and other popular topics are integrated into the program creation, achieving closeness and empathy in a relaxed and humorous expression.
The ultimate three questions of the Spring Festival: When will you get married? How much is the annual salary? How many points will you score in the final exam? href=”https://comicmov.com/”>Cinema? Worship the God of Test and seek a peach blossom. Every generation of New Year painting people are actually paying attention to the hottest topics at the moment.
Fitting life and expressing good wishes is the “original intention” of the emergence of New Year paintings. Only by being close to the hottest topics at the moment can ancient New Year paintings continue to “grow new”. The creators of the documentary keenly captured these interesting stories.
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This is a story between a expectant mother and New Year’s paintings. Zhong Xinglin, the fourth-generation inheritor of the Gaolvmei Workshop in Taiwan, Hunan, is enthusiastic and cheerful. She is a born in the 1990s and is still designing a special spring picture for cross-border brands before giving birth.
This is a story of comics and New Year pictures. Wang Yixuan, the inheritor of the young Fengxiang woodblock New Year painting, incorporates animation elements such as Hello Kitty into the New Year paintings.
This is a story about live streaming and New Year pictures. Mai Xiaodeng, an anchor with millions of fans in Hua County, Henan, recommended Hua County New Year pictures to netizens through live broadcasts.
Hot topics such as childbirth, marriage and love, popular forms such as live comics, and thousands of years of experience, various art forms are constantly changing. The documentary found the unchanging thing – every ordinary person’s expectation for a happy life. This may also be the reason why the ancient New Year pictures are among the hot search list of new Internet platforms.
The main body of the program is younger
The creation of the documentary “New Year’s Painting” abandons the production method of “talking about oneself” and invites students from the Beijing Film Academy, Tsinghua Academy of Fine Arts, Sichuan University and other universities to create animations in the form of “crowdfunding” for young people and professional teams.
The Houlang always has his own unique imagination. The set of ink and wash animations at the opening of the film are called “magical operations” by netizens, integrating ancient and modern elements.
Ski boys jumped smartly on the “snow” made of rice paper to outline the lines of the New Year paintings; the patterns under the woodblock are actually the ridges of the farmer’s labor; the ochre red and bright yellow in the New Year paintings show the green waters and green mountains in real life. The ancient and modern are like dreams and fantasy, demonstrating the unique imagination of young people about New Year pictures.
Ning Meng, a young teacher in the Clothing Department of Suzhou Academy of Arts and Crafts, incorporates the ladies’ elements from Taohuawu New Year pictures into the design. During Milan Fashion Week, these clothes, like Chinese business cards, showcase the classical oriental beauty.
In addition to the younger generations who are still in school, the scope of “crowdfunding” of “New Year’s Painting·Painting” has also expanded to those former generations who have a “teenage feeling”, and they also bring a special “New Year’s atmosphere” in the Year of the Ox.
The set of vivid posters above is from the famous 78-year-old designer Mr. Su Taehee.
This set of comic posters incorporates natural humorous elements into New Year’s pictures. The author is a “middle-aged uncle” in his 40s.
Programs are becoming younger
Programs have been createdKomiksDerived communication products such as New Year’s picture theme songs, emoticons, program posters, etc. have expanded the dimension and depth of communication. On the Internet, the New Year’s Emoji package specially launched by the “New Year Painting·Pictures of the New Year” column has spread.
“New Year’s Painting Talks” emoji package design: team of former Bo (Associate Professor and Doctoral Supervisor of the School of Fine Arts of Tsinghua University).
From the first to the sixth grade of the Chinese New Year, the program has a lot of peripheral interactions. The limited edition of 10,000 Cinema program WeChat red envelope cover was staged “instantly” after it was posted on the “CCTV rural areas and rural areas” Weibo.
National Trend New Year Pictures
National Treasure New Year
In addition to the highlights of the image elements, the music elements also add a lot of color to the program. “Rare Words” singer-songwriter Chen Ke, Babaylan, Internet music platform traffic expert JMJ, musician Zhang Gasong, three people created three theme songs of different styles for the program, and the number of views on CCTV, B station Komiks, and Weibo has exceeded one million.
“New Year pictures are beautiful, we just use younger vision to present it” “We are just porters of this oriental beauty”. These are the two most commonly said by the creative team of “New Year’s Painting·Painting New Year”.
When we mention “young”, our impression is often of new life, trend, and Cinema breaking everything… The documentary “New Year’s Painting·Painting New Year” makes us feel that the word “young” is perhaps also used to describe New Year’s paintings that have been around for thousands of years.
Just as the ending song “A Thousand Years of a Painting”》The New Year pictures sung: The year is leap year, red and bright yellow; one night, it seems like a boy.
Producer丨Yang Hua Zhang Lisheng
Editor-reviewed by Xu Chaoqing Wu Keyu
Editor-in-Chief Komiks丨Yan Shuang
Written by Qi Hang Xu Wei Ren Wenjie Si Zhimin
Editor-editor 丨CinemaZhang Tao Wang Yibing