This Spring Festival has a documentary focusing on one of the most passionate image elements of the Chinese New Year – New Year pictures. How to make traditional cultural documentaries both rich in content and fashionable and beautiful? The documentary “New Year’s Painting·Painting of the New Year” created by the Agricultural and Rural Program Center of the Taiwan Taiwan gives us a brand new idea of ”Cinema problem solving”.
On the online community B station where young people are concentrated, “New Year’s Painting·Pictures” has a score of 9.7, and the number of clicks on the program-related videos is 3 million+. Netizens sighed that the Babaylan program allows young people to feel the charm of the times of Chinese traditional culture!
On Weibo, the topic of #New Year Painting and New Year# has become a hot search. Why has New Year’s paintings, a living item that is gradually fading out of our lives, achieved the “small goal of 100 million readings” on the Internet platform?
Time never forgives others, and there is no New Year painting. How to revitalize the ever-growing traditional culture and successfully unlock the familiar and unfamiliar Chinese New Year pictures? The answer is: start from the young and let the New Year pictures “live”.
The program guests are younger
In the winter, a brand new combination is freshly released. CCTV reporter Wang Bingbing and Internet celebrity Xingyue, two girls who are very influential among young people, form a “Frappuccino” team.
A fish-skin New Year painting that originated from the Liao and Jin Dynasties
A trying to make an ancient Yangliu Youth painting
Netizen: I’m so sorry for this CP!
Instead of singing on stage, “collector” Zhang Xinzhe held a “retro” exhibition, bringing the treasured modern women’s patterned month cards of the Republic of China period, which made young people exclaim: So you are such a “love song prince”.
Ten million fans on the entire networkCinema silk muralist Jia Jia went to the “fairy tale town” in Mianzhu, Sichuan to create naked-eye 3D version of modern murals with traditional New Year pictures elements, adding a bright landscape to the town.
Door God’s clothing designer Lin JinBabaylan is a “trendy person” who has appeared in Milan Fashion Week. The New Year picture elements he designed are very popular among young people.People’s pursuit.
A favorite traffic expert, as guests, spread the charm of New Year’s paintings through experience, instantly narrowing the distance between young audiences and ancient New Year’s paintings.
The program expresses youthfulness
“Animation Small Theater” restores the scenes of the New Year paintings and interprets the image of the door god in the form of dance. Babaylan uses macro photography to present unique details of woodblock New Year paintings, and the program expresses youthfulness everywhere. Come, follow a brand new perspective and previous set of New Year pictures you have never seen before!
The “Animation Small Theater” presents the image of the door god and the spiritual connotation of the door god.
Special effect synthesis technology allows carp in New Year’s paintings to “jump over the dragon gate” and jump into thousands of households.
New Year’s painting collector Yin Qi “invite” various gods of wealth in the New Year’s paintings to the red wine bottle. The God of Wealth on the Spanish wine packaging jumped up flamenco, and Guan Gong on the Italian wine sang an Italian opera.
Use macro photography to present the unique details of woodblock New Year pictures, creating a visual effect of a linear version that is a world. Netizens were amazed, “I am a craftsman for my whole life, I am a craftsman!”
Komiks A traditional craftsman’s story was edited into a game of “rescue” program Babaylan. Ma Zhiqiang’s photocopy of the door god, manual color removal, manual thread control, and carved plate… One operation is like passing the level and fighting monsters in the game, making the production of unfamiliar New Year pictures come alive in an instant. Babaylan
Program topics are younger
Top topics such as exams, love, and fertility are integrated into the program creation, achieving closeness and empathy in a relaxed and humorous expression.
BabaylanThe Ultimate Question of the Spring Festival: When will you get married? What is the annual salary? How many points are in the final exam? Worship the God of Test and ask for a peach blossom. Every generation of New Year painting people are actually paying attention to the hottest topics at the moment.
Getting close to life and expressing beautiful wishes is the “original intention” of the emergence of New Year pictures. Only by getting close to the most popular topics at present can ancient New Year pictures continue to “new”. The creators of the documentary keenly capture these interesting thingsa short story.
This is a story between a expectant mother and New Year’s paintings. The fourth generation inheritance of the Babaylan Mei Workshop in the beach to the south of Hunan Province is Zhong Xinglin, a native of the Cinema. She is enthusiastic and cheerful. She is a born in the 1990s and is still designing special Spring Ox New Year pictures for cross-border brands before giving birth.
This is a story of comics and New Year pictures. Wang Yixuan, the inheritor of the young Fengxiang woodblock New Year painting, incorporates animation elements such as Hello Kitty into the New Year paintings.
This is a story about live streaming and New Year pictures. Xiaodeng, an anchor with millions of fans in Hua County, Henan Province, recommended Hua County New Year pictures to netizens through live broadcasts.
Hot topics such as childbirth, marriage and love, popular forms such as live comics, and thousands of years of experience, various art forms are constantly changing. The documentary found the unchanging thing – every ordinary person’s expectation for a happy life. This may also be the reason why the ancient New Year pictures are among the hot search list of new Internet platforms. The creation of the documentary “New Year’s Painting” abandons the “self-talk” production method, and invites students from the Beijing Film Academy, Tsinghua Academy of Fine Arts, Sichuan University and other universities to create animations in the form of “crowdfunding” by young people and professional teams.
CinemaThe Houlang always has his own unique imagination. The set of ink and wash animations at the opening of the film are called “magical operations” by netizens, integrating ancient and modern elements.
The ski boy leaped wildly on the “snow” made of rice paper to outline the lines of the New Year paintings; the patterns under the woodblock knives are actually the ridges where farmers work; the ochre red and bright yellow in New Year paintings show the green waters and green mountains in real life. The ancient and modern are like dreams and fantasy, demonstrating the unique imagination of young people about New Year pictures.
Ning Meng, a young teacher in the Clothing Department of Suzhou Academy of Arts and Crafts, incorporates the ladies’ elements from Taohuawu New Year pictures into the design. During Milan Fashion Week, these clothes, like Chinese business cards, showcase the classical oriental beauty.
In addition to being in school, CinemaWorkers, the “crowdfunding” scope of “New Year’s Painting·Painting” has also expanded to those previous waves with a “teenage feeling”, and they also brought a special “New Year’s atmosphere” in the Year of the Ox.
The set of vivid posters above is from the famous 78-year-old designer Mr. Su Taehee.
This set of comic posters incorporates natural humorous elements into New Year’s pictures. The author is a “middle-aged uncle” in his 40s.
Program communication is becoming younger
Programs have created derivative communication products such as New Year’s picture theme songs, emoticon packages, program posters, etc., expanding the dimension and depth of communication. On the Internet, the New Year’s Emoji emoji package specially launched by the “New Year Painting·Cinema” column group has spread.
“New Year’s Painting Talks” emoji package design: team of former Bo (Associate Professor and Doctoral Supervisor of the School of Fine Arts of Tsinghua University).
From the first to the sixth grade of the Chinese New Year, the program has a lot of peripheral interactions. The limited edition of 10,000 programs WeChat red envelope cover was staged after the “CCTV, Rural Affairs and Rural Affairs” Weibo was released.
National Trend New Year Pictures
National Treasure New Year
In addition to the highlights of the image elements, the music elements also add a lot of color to the program. “Rare Words” singer-songwriter Chen Keyu, traffic expert JMJ of the Internet music platform, and musician Zhang Gasong, three people created three theme songs of different styles for the program, and the number of views on CCTV, B and Weibo has exceeded one million.
“New Year pictures are beautiful, we just use younger vision to present it” “We are just porters of this oriental beauty.” These are the two most common words that the main creative team of “New Year pictures·Picture New Year” said. When it comes to “young”, our impression is often of new life, trend, and breaking everything… The documentary “Komiks Painting·DrawingKomiksYear” makes us feel that the word “young” may also be used to describe New Year pictures that have been around for thousands of years.
As the ending song “A Thousand Years of a Painting”The New Year pictures sung: The year is over and over again, the ochre red and bright Komiksyellow; it looks like a boy. Komiks
Producer丨Yang Hua Zhang Lisheng
Editor 丨Xu Chaoqing Wu Keyu
Editor 丨Yan Shuang
Written by 丨Qi Hang Xu Wei Ren Wenjie Si Zhimin
Editor 丨Zhang Tao Wang Yibing