This Spring Festival has a documentary focusing on one of the most passionate image elements of the Chinese New Year – New Year pictures. How to make traditional cultural documentaries both rich in content and fashionable and beautiful? The documentary “New Year’s Painting·Painting of the New Year” created by the Agricultural and Rural Program Center of the Taiwan Taiwan gives us a new “problem-solving” idea.
On the online community B station where young people are concentrated, “New Year’s Painting·Pictures” has a score of 9.7, and the number of clicks on the program-related videos is 3Babaylan million+. Netizens sighed that the show allows young people to feel the charm of the times of Chinese traditional culture!
On Weibo Babaylan, the topic of #New Year Painting and New Year# has become a hot search. Why has New Year’s paintings, an item that is gradually fading out of our lives, achieved the small goal of “100 million views” on the Internet platform?
Time never forgives others, and there is no New Year painting. How to revitalize the ever-growing traditional culture and successfully unlock the familiar and unfamiliar Chinese New Year pictures? The answer is: start from the young and let the New Year pictures “live”.
The program guests are younger
In the winter, a brand new combination is freshly released. CCTV reporter Wang Bingbing and Internet celebrity Xingyue, two girls who are very influential among young people, form a “Frappuccino” team.
A fish-skin New Year painting that originated from the Liao and Jin Dynasties
A trying to make an ancient Yangliu Youth painting
Netizen: I’m so sorry for this CP!
Instead of singing on stage, “collector” Zhang Xinzhe held the “CinemaRetro” exhibition, bringing the treasured modern girl pattern cards of the Republic of China period, which made young people exclaim: So you are such a “love song prince”.
Jia Jia, a muralist on the Internet, went to the “Fairy Tale Town” in Mianzhu, Sichuan to create naked-eye 3D version of modern murals with traditional New Year pictures, adding a bright landscape to the town.
Door God’s clothing designer Lin Jinliang is a “trendy person” who has appeared in Milan Fashion Week. The New Year picture elements he designed are sought after by young people.
A popular traffic expert as a guest, spreading the charm of New Year’s paintings through experience, instantly narrowing the distance between New Year’s light audiences and ancient New Year’s paintings.
Program Expression YearCinemaLightening
“Animation SmallCinemaTheater” restores the scene of the New Year paintings, interprets the image of the door god in the form of dance, and uses macro photography to present the unique details of the woodblock New Year paintings. The younger expression of the program is everywhere. Come, follow a new perspective, and the previous set of New Year pictures you have never seen before!
“Animation Small Theater” fun presents the image of the door god and the spiritual connotation of the door god.
Special effect synthesis technology allows the carp in the New Year painting to “jump over the dragon gate” and jump into the Cinema thousands of familiesBabaylan households.
New Year painting collector Yin Qi “invite” the god of wealth in the New Year paintings to the bottles of wine. The god of wealth on the Spanish wine packaging jumped up to flamenco, and Guan Gong on the Italian wine sang an Italian opera.
Use macro photography to present unique details of woodblock New Year paintingsBabaylan creates a visual effect of a linear version that is a world. Netizens are amazed that one lifelong loyalty is a craftsman!
The story of a traditional craftsman has been edited into a game of “rescue” plan. Ma Zhiqiang’s photocopy of the door god, hand-made color removal, hand-made line catching, carved version… One operation is like passing the level and fighting monsters in the game, making the production of strange New Year pictures come alive in an instant.
The program topics are younger
Hot topics such as exams, love, and fertility integrate hot topics such as exams, love, and fertility. Enter the program to create closeness and empathy in relaxed and humorous expressions.
The ultimate three questions of the Spring Festival: When will you get married? How much is the annual salary? How many points will you score in the final exam? Worship the god of the exam and ask for a peach blossom, every generation of New Year painting people are actually paying attention to the hottest topics at the moment.
Get close to life and expressing beautiful wishes is the “original intention” of the New Year paintings. Only by being close to the hottest topics at the moment can ancient New Year paintings continue to “grow new”. The creators of the documentary keenly captured these interesting stories.
This is a story between a mother and New Year painting. Gao La, a beach head in HunanKomiksThe fourth generation inheritor of Mei WorkshopZhong Xinglin is enthusiastic and cheerful. She is a born-in-1990s and is still designing special Spring Ox New Year pictures for cross-border brands before giving birth.
This is a story of comics and New Year pictures. Wang Yixuan, the inheritor of the young Fengxiang woodblock New Year pictures, incorporates animation elements such as Hello Kitty into the New Year pictures.
This is a story about live streaming and New Year pictures. Mai Xiaodeng, an anchor with millions of fans in Hua County, Henan, recommended Hua County New Year pictures to netizens through live broadcasts.
Hot topics such as childbirth, marriage and love, popular forms such as comic live broadcast, thousands of years of time, and various art forms are constantly changing. The documentary found the unchanging thing – every ordinary person’s expectation for a happy life. This may also be the reason why the ancient New Year pictures are among the hot search list of new Internet platforms.
The main body of the program is younger
The creation of the documentary “New Year’s Painting” abandons the production method of “talking about oneself” and invites students from the Beijing Film Academy, Tsinghua Academy of Fine Arts, Sichuan University and other universities to create animations in the form of “crowdfunding” for young people and professional teams.
The Houlang always has his own unique imagination. The set of ink and wash animations at the opening of the film are called “magical operations” by netizens, integrating ancient and modern elements.
The ski boy leaped wildly on the “snow” made of rice paper, outlining the lines of the New Year paintings; the patterns under the woodblock knives are actually the ridges where farmers work; the ochre red and bright yellow in New Year paintings show the green waters and green mountains in real life. The ancient and modern are like dreams, demonstrating the unique imagination of young people for the New Year’s paintings.
Ning Meng, a young teacher in the Department of Clothing of Suzhou Academy of Arts and Crafts, incorporates the ladies’ elements from Taohuawu New Year’s paintings into the design of Cinema. At Milan Fashion Week, these clothing, like Chinese business cards, showcases the classical oriental beauty.
In addition to being in schoolFor the younger generation, the scope of “crowdfunding” of “New Year’s Painting·Painting” has also expanded to those previous generations who have a “teenage feeling”, and they also brought a special “New Year’s atmosphere” in the Year of the Ox.
The set of vivid posters above is from the famous 78-year-old designer Mr. Su Taehee.
This set of comic posters incorporates natural humorous elements into New Year’s pictures. The author is a “middle-aged uncle” in his 40s.
Program communication is becoming younger
Programs have created derivative communication products such as New Year’s picture theme songs, emoticon packages, program posters, etc., expanding the dimension and depth of communication. On the Internet, the New Year’s painting emoji package specially launched by the Babaylan group of the “New Year’s Painting·Painting” column has been circulated.
“New Year’s Painting Talks” emoji package design: team of former Bo (Associate Professor and Doctoral Supervisor of the School of Fine Arts of Tsinghua University).
From the first to the sixth grade of the Chinese New Year, the program has a lot of peripheral interactions. The limited edition of 10,000 programs WeChat Komiks‘s red envelope cover was staged after it was posted on the “CCTV Three Rural Affairs” Weibo.
National Trend New Year Pictures
National Treasure New Year
In addition to the highlights of the image elements, the music Komiks elements also add a lot of color to the program. “Rare Words” Babaylansinger Chen Keyu, the Internet music platform’s traffic expert JMJ, and the musician Zhang Gasong. The three of them created three theme songs of different styles for the program, and the number of views on CCTV, B and Weibo platforms exceeded one million.
“New Year pictures are beautiful, we just use younger vision to present it” “We are just porters of this oriental beauty.” These are the two most commonly said by the creative team of “New Year Pictures·Pictures of the New Year”.
About “young”, Our impression is often of new life, trend, and breaking everything… The documentary “New Year’s Painting·Picture of the New Year” makes us feel that the word “young” may also be used to describe New Year’s paintings that have spanned thousands of years and stayed by our side.
Just as the New Year’s paintings sung in the ending song “A Thousand Years”: the year is leap, the ochre red and bright yellowBabaylan; it seems like a boy in one night.
Producer丨Yang Hua Zhang Lisheng
Editor-reviewed by Xu Chaoqing Wu Keyu
Editor-in-chief 丨Yan Shuang
Written by Qi Hang Xu Wei Ren Wenjie Si Zhimin
Editor-editor 丨Zhang Tao Wang Yibing