The cultural supplement of Yangcheng Evening News has always been praised for its focus on popular science, and the other is the “game party” that focuses on variety shows. The “New Knowledge of Trendy People”Cinema column is located in the section “Gather Party”. The 21st century has entered a scientific and technological century of all-round exploration, and it is also an era of popular science that more and more people are eager to learn science, use science, and improve scientific literacy. Before such a craze came, the popular science columns such as “Trendy People’s New Knowledge” in the Yangcheng Evening News have long attracted much attention from readers.
In 2016, General Secretary Xi Jinping pointed out at the “Three Science and Technology Conferences” that “scientific and technological innovation and scientific popularization are the two wings of achieving innovative development, and scientific popularization must be placed at the same important position as scientific and technological innovation.” The “Outline of the 14th Five-Year Plan for National Economic and Social Development of the People’s Republic of China and the Long-Term Goals for 2035” also proposes that “we must carry forward the scientific spirit and craftsman spirit, carry out scientific popularization activities extensively, and improve the scientific literacy of the whole people.” The purpose of our “New Knowledge of Trendy People” column is to popularize science in all people. It not only needs popular science knowledge, but also stimulates everyone’s interest in exploring the unknown world, and creates a social atmosphere that loves science and advocates innovation.
This column has been in operation for nearly ten years, and has gained a large number of readers and a good reputation with its professional and popular popular science articles. As an editor, only by higher requirements can you do better, so I have always strictly required that the articles in this column can be both rigorously popularized science and also lively and close to people’s livelihood. As a professional science popularization editor rather than a professional scientific researcher, how to effectively conduct popular science reports and how to make more scientific knowledge close to the public, I insist on ensuring that it is accurate, authentic and rigorous in different aspects such as material selection and topic selection direction, but also to ensure that it is popular, timely and readable, so that the column can be made more vivid, interesting and deeply rooted in the hearts of the people.
In 2019, the Computer Network Information Center of the Chinese Academy of Sciences awarded the editorial department of the Cultural Supplement of the “Yangcheng Evening News”The “2019 China Science Expo Best Media Partner” award is also a high recognition of the authenticity and effectiveness of our science page as a professional unit.
PART 2
Precautions the first step and not do “pseudo-popular science”
Real, objective, rigorous and professional, this is the basic requirement of all scientific research. The same is true for popular science reports. But because of the public’s “passion” for popular science, a large number of “pseudo-popular science” articles have appeared in online communication. How to ensure the authenticity and objectiveness of popular science knowledge is the first step we should keep in mind as a professional media.
How to keep a close eye? Finding an expert Komiks to submit an article may be the most direct solution. Experts are naturally more reliable than the hearsays of ordinary people for their own fields of expertise and specialization. Our page has used many articles by experts from the Chinese Academy of Sciences, such as Liu Dou, a professional at the Key Laboratory of Mental Health of the Institute of Psychology, Chinese Academy of Sciences, wrote, “Suffering from depression, the brain structure has changed! 》; “The consequences of turning a dog into a “wild dog” are very serious” written by Zhao Xumao, a young researcher at the Institute of Ecology Innovation, Lanzhou University, etc.
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But there is a problem that experts often ask for manuscripts, that is, there are too many professional terms, and it is difficult to avoid being “high” href=”https://comicmov.com/”>Cinemaunfathomable”. In this case, popular science journalists and some popular science writers who use popular science explanation as their profession or engage in related professions have become good “middlemen”.
When interviewing experts and scholars, reporters can simplify the “unfathomable” of scholars. This naturally has high requirements for the reporter’s own knowledge reserves and understanding ability.
I once wrote an article “The “World Master” is actually dark matter” as a reporter interview, which won the first prize of Guangzhou Science and Technology Innovation Popular Science Report that year. In this process, I found that experts may use “high-level” words when writing, but in confronting us<a When talking to each other, they are actually the best at Cinema to explain the difficult scientific knowledge in an easy-to-understand way; so it is natural for reporters to simplify the scientific knowledge that experts want to express through interviews.
“The Lord of the World” is actually dark matter” August 26, 2017
In addition, there are now a large number of specialized products. href=”https://comicmov.com/”>Komiks‘s popular science public account is promoting various popular science articles. These public accounts have trained a large number of professional writers. The popular science articles they have created in-depth and easy-to-understand and attractive.Win.
The “Trendy PeopleBabaylanNew Knowledge” has also used many such articles. For example: ↓
“Who is the top “disguiser” in the ocean”
From the popular science networkCinema website “Taitpole Five-Speech” popular science of course not all sources are reliable. As the editor in charge, I only choose formal information sources. For example, the official website, official microblog, official official account of the Chinese Academy of Sciences, including “Science Academy”, “Gezhi Ludao Forum”, “Science Rumor Refuting Platform”, etc. They have had serious communication with the other party to ensure that the source of information is correct and obtained authorization from the other party.
PART 3
“Follow the ground”, the topic selection is very importantKomiks needs to “follow the ground” in order to mobilize readers’ interest in learning and understanding. From this point of view, the topic selection is also very important. As the object of popular science, ordinary readers have very different cultural levels, and taste and understanding abilities are not easy to grasp, but one thing is common: it is simple and obvious that Komiks is white and has a low reading threshold. The articles by href=”https://comicmov.com/”>Komiks will have a relatively wide audience. Simply put, it means “popularization of science reports should be popularized.” This kind of popularization is not only in terms of text expression, but also in terms of content topic selection.
The author often pays attention to new research progress in the technology industry, reads various corresponding popular science articles in large quantities, and selects interesting topics from them – the topic should be close to people’s livelihood, and expresses it relaxed and interesting, and most importantly, it should also have Babaylan‘s “timeliness”.
For example, we have proposed some interesting topics.Question: Why does koala pull square poop? Why is there a kind of sparrow that sings “pop songs”? Why do bamboos die soon as they bloom? This type of report aroused strong interest in reading.
For example, when catkins fly in late spring and early summer every year, we will popularize readers who have just been disturbed by catkins and sneezed several times, “How to make catkins disappear?” “‘Chemistry + Physics’ double suppression, catkins all over the sky are expected to be relieved”; every year, when the weather warms up, and seeing a few fierce red ants crawling out of the small red clay mound, Guangdong media often repeat a topic – “Many people invaded Guangdong have been bitten and fainted! Remember to do this!” “When encountering this small red clay mound, avoid it quickly”, etc. Even if these topics are repeated every year, readers will still read them with relish because they are very “concerned”. Readers were at the scene of the incident and were naturally impressed by these popular sciences. Isn’t this exactly one of the purposes of popular science for the whole nation?
We also pay attention to the things that are most interesting to the public. When the spring is in full bloom, we will talk about “Eating wild vegetables in spring, be careful of poisoning” and “Danning quilts, there are also “correct postures””; “March 8 Shopping Festival”, everyone is “buying, buying, buying”, and we will also talk about “Why women believe in “packing” to cure all diseases”…
In addition, there are still some topics that seem “far from us” that deserve general attention. Nuclear fusion reactors, “Chang’e 5”, deep-sea exploration, etc. These contents seem not “daily”, but they have profoundly influenced our common future and may further change our lives. So media people should also have visionKnow, promptly stimulate readers’ enthusiasm for knowledge and lead them to pay attention to these high-end and cutting-edge scientific fields.