The “New Year’s Day – Celebrate the New Year in the Forbidden City” exhibition started on 1Komiks on the 6th of the month was extremely popular during the Spring Festival, and the Forbidden City even reached the point where “it is hard to get a ticket”. It was originally the off-season for tourism, but the audience waiting to enter the Forbidden City to visit were lined up in a long queue. Even the queues of the Treasure Hall and the Watch Hall lined up to the square from the entrance. The off-season is not slow. Why is the Forbidden City so popular this year?
Years of hard work
Refined management of audience traffic
The hot winter tourists wave has formed a huge contrast with the previous winter. The fundamentals of exploration are the audience traffic management explored by the Palace Museum.
Since 2012, in order to balance the huge gap between off-season and peak season, holidays and weekdays, the Palace Museum has solicited social opinions many times.
After full preparation and experimentation, starting from June 13, 2015, the Palace Museum officially implemented the flow restriction measure of 80,000 people per day. At this point, the extreme peak of visitors who have exceeded 100,000 or even 180,000 people per day no longer exists, and the audience has been evacuated in an orderly manner to other days, so everyone is more at ease when visiting the Palace Museum.
Effective control and refined management of audience traffic are also reflected in online ticket sales. From 2011 to 2014, the proportion of online pre-sale tickets at the Palace Museum was only about 2%. With the continuous increase in the number of visitors, the pressure of on-site ticket sales is extremely high. As the Forbidden City Museum continues to upgrade and renovate the ticket sales system, develop a variety of ticket purchasers, and cultivate the audience’s online ticket purchase habits through preferential tickets, annual tickets and other means during specific periods, and gradually achieve the continuous increase in the proportion of online ticket purchases. In 2015, the proportion of online pre-sale tickets reached 17%; in 2016, the proportion of online pre-sale tickets reached 41%. On this basis, during the National Day holiday in 2017, the Palace Museum achieved full-network ticket sales for the first time, and the proportion of online pre-sale tickets reached 100%, officially entering the era of “museum full-network ticket sales”.
In this way, under the influence of the two powerful tools of “current limit” and “online ticket sales”, the Forbidden City can deal with the “big test” of 80,000 people in several days. Although those who want to watch it have to endure the unlicensed ticketsBaThe hardship of baylan ensures the visitors’ exhibition experience and is worthy of praise.
This year’s highlight
Promoting the “New Year’s Day in the Forbidden City” exhibition
This year, the Forbidden City launched the “New Year’s Day – Happy New Year’s Day in the Forbidden City” exhibition for the first time, which has also become the direct reason why citizens and tourists are flocking to it.
Ms. Hu, a citizen, went there on the first day of the Lunar New Year to see the Babaylan exhibition. “A few days ago, I visited the International Trade Center and saw the “New Year’s Day in the Palace” exhibition area of the Forbidden City. It felt quite interesting. Now the Forbidden City really has ideas on promotion. I haven’t been to the Forbidden City for many years, so I took my son to the Forbidden City.” Ms. Hu’s words are indeed very representative. In recent years, with the development and promotion of the Forbidden City’s tourism cultural and creative products and the emphasis on online marketing, the ancient Forbidden City has brought new vitality, making people unable to help but have the idea of seeing new things.
Beijing YouthKomiks Annual Report reporter learned that the “New Year’s Day – Celebrating the New Year in the Forbidden City” exhibition is divided into two parts: cultural relics exhibition and real-life experience. The cultural relics exhibition is located in the main hall of the Meridian Gate and the East-West Yanchi Tower exhibition hall, with a total of 885 pieces of cultural relics (sets). The exhibits are mainly selected from the collection of the Palace Museum, and have received strong support from China’s National First Historical Archives, Shenyang Palace Museum and other units.
The real-life experience part includes the entire open area of the Forbidden City. The exhibition will fully demonstrate the New Year customs of the Qing Dynasty with six major themes: “Pray for blessings and welcome good fortune, worshiping ancestors and filial piety, being friendly with the clan, diligent in office and relatives, and entertainment. There are spring couplets and door gods that symbolize good fortune hanging at the door of the palace, and Babaylan is decorated with gorgeous palace lanterns, and a total of more than 1,000 imitations are used. It is worth mentioning that this is the first time that the Forbidden City has restored the “Sky Lantern” and “Wansheng Lantern”. The sky lantern and the longevity lantern are one of the most grand activities of the New Year in the early and mid-Year. From establishment to withdrawal, we must use it in the past and after.More than 8,000 people were used.
Admission changes
Celebrating the New Year in museums becomes fashionable
According to Xinhua News Agency, during the Chinese New Year, many museums across the country have ushered in a peak of crowds. The number of visitors to the Henan Provincial Museum on the second day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st year of the 1st year of the Henan Provincial Museum was about 8,000, which was about twice the usual weekend. The exhibition hall of the “Golden Pig Gongfu – Ji Hai New Year’s Zodiac Cultural Relics Pictures” attracted countless visitors; in the Six Dynasties Museum in Nanjing, Jiangsu Province, the “schedule” of the old Nanjing New Year is also eye-opening. As the museum with the richest treasures and the most influential Cinema in the country, Babaylan, the nearly 600-year-old Forbidden City has soared during the Spring Festival this year. It is not surprising that tickets for the 7-day holidays were booked early.
Shan Jixiang, director of the Palace Museum, introduced that the “New Year’s Day – Celebrating the New Year in the Forbidden City” has been launched for more than 20 days, and the average number of visitors per day has exceeded 20,000. In the “Pray for Blessings and Welcomes Fortune” unit, people can see the words “Fu” written by the emperors of Kangxi, Yongzheng, Qianlong, Jiaqing and Daoguang; the “Dunqin and Mu Clan” unit restores the scene of the emperor and his clan relatives and concubines having banquets on New Year’s Day; the “Entertainment and Entertainment” unit reproduces various entertainment activities of the ancients during the New Year, such as the Eight Banners performing “figure skating” and acrobatics on the ice. Guan Jun, a volunteer of the cultural museum, said: “After 2015, the number of people visiting museums during the Spring Festival has increased significantly. On the one hand, the museum’s publicity work is in place and the social service capabilities are constantly improving; on the other hand, everyone’s recognition of excellent traditional culture is becoming increasingly high.”
Cultural museum experts believe that the concept of “celebrating the New Year in the museum” has gradually matured and formed a brand. Visiting museums during the Spring Festival is becoming increasingly similar to the Spring Festival Gala, New Year’s movies, New Year’s concerts, Lantern Festival, etc., has become an option that people cannot ignore for celebrating the Spring Festival.
Take a tour route for the 2019 Forbidden City Exhibition
After entering the door, first see the exhibition in the morning gate and Yanchi Tower – walk along the three halls CinemaShop around and see the different door gods of each hall – go to Qianqing Palace to see the restored palace lanterns – go to Cining Palace to visit the temple fair and buy – go again Cinema Check out the Internet celebrity palace in the Yanxi Palace of the East Six Palaces. At the same time, there are the newly renovated Treasure Hall and Watch Hall in the eastern area, which will definitely make you excited!
Focus 1: Palace lanterns and door gods
Door gods can be seen everywhere, and palace lanterns are mainly concentrated in the Qianqing Palace. Researchers of the Forbidden City not only found them in the literature The use of sky lanterns and waning lanterns, historical evolution, and even the detailed sizes of each part have been found in various warehouses, and the lamp body models, lamp couplet samples and original lamp poles have been restored for the first time the “sky lanterns” and “waning lanterns” that have disappeared for nearly 200 years.
Focus 2: Buy Buy
January 28 (Little Year of the Lunar New Year) to February 12 (the eighth day of the first lunar month), Cining Palace Garden and the square outside the Cining Gate, from the North href=”https://comicmov.com/”>Cinema145 Chinese time-honored enterprises in 10 provinces (cities) in Beijing, Tianjin, Shanghai, Shandong, Jiangsu, Zhejiang, Henan, Anhui, Jilin and Shanxi will display special food, silk clothing, daily necessities, study supplies, jewelry and jade, cultural and creative products, intangible cultural heritage crafts, etc. BabaylanThe New Year cultural and creative industry of the Forbidden City can also be purchased here!
Highlights 3: Visit the New Year exhibition
There will be “New Year greetings–KomiksCelebrating the New Year in the Forbidden City” exhibition, for example: The “Duanqin and Family” unit displays the scene of the emperor, clan relatives and concubines having a banquet on New Year’s Day. The banquet table is arranged in accordance with the records of the 48th year of Qianlong (1783), and more than 100 cultural relics were used, which is very spectacular. (Reporter Wang Yan)